Making the Connections
Posted in Brand Management, Marketing, Social Media, Travel on May 31st, 2011
It took her no time to make her recommendation of an all-inclusive, deluxe ocean view accommodation we were in search of and we told her to proceed with the booking. In hindsight, she didn’t understand her client. She didn’t ask anywhere near enough questions and I ended cleaning up after her mistakes as best I could. It is now clear I didn’t ask enough questions either.
Posted in Brand Management, Marketing, Outsourcing, Social Media, Virtual Assistant on Mar 2nd, 2011
Several years ago, I was marketing myself as having the experience to support cross industry businesses large to small. I was running around like a chicken with its head cut off. My efforts were being diluted trying to be too many things for too many people. I came to the realization that my passion was to work with small local business owners in the health and wellness, fitness and eco-friendly industries. My, how that decision crystallized my thinking, my approach and cut down on the time I was spending elsewhere.
Posted in Brand Management, Business, Public Relations, Reputation Management, Social Media, Social Networking on Jan 6th, 2011
As a business owner, do you duck the uncomfortable questions or complaints that come to you via your Social Media applications or online in general? Do you screen the bad news and omit it from your comment feed on your blog or remove the comments on your Facebook wall so that everything appears perfect in your world? If so, you might be missing out on a wonderful opportunity and doing yourself more harm than good in the long run.
Posted in Business, Marketing, Outsourcing, Social Media, Virtual Assistant on Dec 9th, 2010
While Facebook says this new feature is about deepening your relationships and making this a more meaningful experience, let’s not kid ourselves. Think back the changes that Facebook made to the size of the page. As developers or VAs, we know Facebook shrunk the allowable size of the page to enlarge the Ad space. By expanding your information, you are giving Facebook more information to feed its advertisers. For those of you who use Advertising like the ‘Pay per click’ option on Facebook, you know you can target your ad to very specific audiences. The more information Facebook has about you, the better it is for the Advertiser. If you do opt to provide Facebook with more information about you, please make sure you make use of the Friend List feature on Facebook and have your privacy settings set accordingly.
Posted in Marketing, Outsourcing, Social Media, Social Networking, VA, Virtual Assistant on Nov 9th, 2010
How is your Social Media Campaign going? Has the balloon burst? Social Media has become mainstream so quickly and you see everyone scrambling now to get on board. But if you are like many people who jumped in and got involved in the Social media space without truly understanding what it’s about, you might be finding your enthusiasm starting to wane. Here are some of the main reasons that people peter out and are not successful in the social media realm.
Posted in Business, Marketing, Outsourcing, Social Media, Social Networking, Virtual Assistant on Oct 12th, 2010
I coach my clients to spend their time doing what they do best and leave the items that they’ve contracted me for to me! Work on getting their trust and respect and you can’t go wrong.
There are so many things you can do to maximize your client relationships. Still there will be times when the relationship breaks down. So, what are 5 signs that you are working with the wrong client?
Posted in Marketing, Outsourcing, Public Relations, Social Media, Social Networking, Uncategorized, VA, Virtual Assistant on Sep 21st, 2010
I got a call a few weeks ago from a small local business owner who was very frustrated with her web designer. You know the type; someone who holds their cards close to their chest and would rather baffle the client with BS and hold them hostage.
This website person actually told me they were smarter than the people at GoDaddy. WOW. Seriously?
Posted in Business, Family, Marketing, Outsourcing, Social Media, Social Networking, VA, Virtual Assistant on Aug 5th, 2010
You see, with a laptop, the wonderful world of wireless internet access and some discipline, I was able to publish client blogs, answer emails and deal with any emergencies while on the road and still enjoy my family and our time together. And as a Social Media Specialist, the bulk of the work I do is online, meaning, I have an easily transportable office! It doesn’t matter if I am sitting in my home office in Newmarket, Ontario, in a hotel in Cape Breton, Nova Scotia or in Europe for that matter.
Posted in Advertizing, Brand Management, Business, Marketing, Outsourcing, Social Media, Social Networking, Virtual Assistant on Jun 9th, 2010
Do you have a Facebook Business Page? Do you have a Welcome Page set up as a landing page for first time visitors? Why might this be important?
Have you noticed when you visit people’s business pages, you are bouncing back and forth between the info tab, the small bio under the person’s graphic and reading the wall to get a sense of who this person is and what their business is about? I know I do.
Posted in Advertizing, Business, Marketing, Outsourcing, Social Media, Social Networking, VA, Virtual Assistant on May 5th, 2010
In a recent informal survey of local small business owners, I was surprised to learn how many still rely on costly Telephone Directory listings as a primary means of marketing their business. Interestingly, when I asked them how they themselves find products and services that they are looking for, most said they did their looking online. There seems to be a disconnect between what they do and what they expect their prospects and clients to do.
