Changes Coming to Facebook Business Page Newsfeed

Facebook NewsfeedFacebook recently announced some changes coming to the newsfeed for Facebook business pages. These changes will begin rolling out in January. Facebook has been surveying its members and analyzing content to determine what members want to see showing up in their newsfeed. The surveys show that there are come consistent traits that make organic posts feel too promotional. They are:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

Business owners can expect that starting January, posts such as these will see even less time in the newsfeed and that “Pages that post promotional creative should expect their organic distribution to fall significantly over time“.  Organic reach on Facebook has already dropped dramatically and is down to around 1% so the writing is on the wall.  What they are NOT saying in this article obviously, is that if you are ‘boosting’ that post (in other words paying for that content), it will get air time. To read this complete announcement from Facebook, please click here.

A welcome addition to this announcement was that Facebook will be “increasing its investment in Pages”.  According to them, “Given the substantial traffic to Pages, we are exploring ways to build more features into Pages. A lot of this is in response to how we’re seeing people interact with business Pages. Some of these interactions include messaging to communicate with a business directly or browsing video and photo content. We’re also exploring ways to better customize Pages based on the industry a business is in, similar to how we rolled out menu sections for restaurant Pages“. I will be monitoring these changes and publishing posts accordingly so stay tuned!

As a business owner, you will need to have a marketing strategy in place for 2015, if you haven’t already done so, to ensure your content gets in front of the audience you are targeting. This will most likely mean allocating some dollars towards boosting your page, your posts and getting people into your funnel. Before doing so, my recommendation is to revisit your Facebook and website stats to make sure Facebook is a viable marketing channel for your company! If you aren’t comfortable with how to ascertain this, get help!

In the meantime, there are a couple of things that you can do to get eyes on your page that don’t cost you anything and will help increase your reach. They are:

1. Get Notifications

Encourage people to ‘Like’ the page, AND, include a message to them to click the ‘get notifications’ from your page. in this way, when you post something new, it will show up in the notification section (top right section of their home page) that there is new information there. How to do this?

  1. Once people have ‘Liked’ the page, they will need to locate the ‘Liked’ box on your business page (in the cover section).
  2. Hover over the ‘Liked’ box which brings up a drop down menu.
  3. Click ‘get notifications’

2. Target your Posts

Facebook targetingYou can target who sees your content (take into consideration that this is for organic reach which has now dropped). How do you target your posts?

  1. Go to Settings on your business page
  2. Click ‘edit’ next to ‘Targeting and Privacy for Posts’
  3. Check the box for ‘Allow targeting and privacy options when I create posts….’
  4. Click save changes.
  5. targeting options copyWhen creating new posts/status updates, a new icon will appear
  6. Before you publish your post, click that icon and select your options. This will guide Facebook as to who should see this content.

Have questions about Facebook marketing? I welcome you to contact me. You can reach me by phone or email, leave a comment or question here on the site, or click the contact tab at the bottom of the page if you are reading this post on the website.

Until next time,

Joanne

Stop Horsing Around and Get Professional Business Support

6176889_sBusiness getting a little ‘rocky‘? Relationships becoming ‘unseated‘? Too many details to ‘rustle‘ with? Maybe it’s time to stop horsing around and get some professional business support.

‘Not enough time’ is what I hear most often. Most solopreneurs discover they just don’t have the time or all the skills to deal with the everyday demands on their own. This can be especially true when it comes to keeping up with the ever changing world of technology. Before long, the relationship between them and their business, clients and prospects begins to suffer and so too, the bottom line. Many sadly, just don’t make it. If you are relating to this scenario, maybe it’s time to get serious about finding the right kind of support to move your business forward. Here are a few things to consider.

1. You CAN Afford the Help:

I hear business owners saying that they can’t afford to outsource. I say you can’t afford not to. If the time you are spending on all the details is taking you away from billable time or closing sales, then you are being ineffective. Furthermore, the income you are losing could be paying for that support.bigstock-Muddy-Horse-Race-5928216

Choosing to work with a support professional shouldn’t be about a ‘quick and dirty race to the finish‘ on that one-time task. Instead you should be looking to find and build a lasting relationship with someone who, as a professional business owner like yourself, has the necessary business experience, skills and industry knowledge to help you propel your business forward.

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2. It’s a Partnership

If you hire Social Media Support, the person you hire is not just posting your blog; they become your Public Relations Representative or your VP of Marketing, etc. They should have and be respected for the experience they bring to the table and be able to counsel and make recommendations as well as help you execute the plan. A good partnership can be like a well oiled dressage team. Each contributes masterfully. One excels because of the other. The magic comes from repeated long term effort on both parts to achieve success and will overtime, appear effortless.

9913042_s3. It’s OK to trust someone else with your business.

A successful working relationship with a business partner requires trust on both parts. This partner should have an innate willingness to help you succeed in your business goals. That’s what a good business partner does! They should be there to help you leap over those obstacles. A really good partnership means both parties know when to be the horse and when to be the rider.  But you get what you pay for, so make sure you check credentials, experience, work ethic and personality. It needs to be the right fit for you and your business.

So what are you waiting for? How long can you go on without getting the right kind of help?

I welcome your feedback. You can connect with me by phone or email, leave a comment here on the site or click the contact tab at the bottom of the screen if you are reading this post on the website.

Until next time,

Joanne

Facebook Business Pages – Improved Metrics in 6 Tabs

click image to enlarge

click image to enlarge

Facebook has been rolling out a new version of Metrics for Business pages. You may or may not have received this yet depending on what server you are on. Overall, business owners should find this version more intuitive and easier to understand.  The metrics have moved to a 6 tab format. Here is a summary of the 6 tab layout:

1. Overview

The Overview tab is a snapshot of the last 7 days of performance on your page, focusing on 3 core metrics; Page Likes, Post Reach and Engagement. You will probably notice a dramatic change in the Post reach over say, the last nine months. No doubt Facebook wants to highlight the dramatic drop in organic reach since they now accentuate the posts in the news feed for those who are purchasing ads. Most say that the organic reach on Facebook is now down to 1%.

2. Likes

The Likes tab is self-explanatory but there are a few new metrics that you can access by clicking on the data. These will give you a deeper understanding of the changes that are happening over time on your page.

3. Reach

The post Reach tab is broken down between organic and paid reach. This is another opportunity for Facebook to point out to you how you have no doubt been impacted by a potential lack of advertising.  ;-)  Again, compare your metrics from that of a year ago for this point to be driven home. It may be time for you to start thinking about an advertising budget on Facebook.  You don’t have to spend a lot of money to start getting your content in front of your audience again.

4. Visits

The Visits tab will tell you total visits, breakdown of where your visits are coming from, other page activity such as mentions and posts by others on your page, and sources that are driving traffic to your Facebook page. This last one can be a good indicator of how your inbound links are working for you.

5. Posts

The Posts tab breaks down when your fans are online and post types. By hovering over each day, you can ascertain when fans are online and consuming post content.  At the bottom of this tab is the information you should find most useful. It is a list of your latest posts (you can access earlier posts as well) with information pertaining to the type of post, how many people it reached, how many engaged with that particular post etc., making it easy for you to understand what type of posts are engaging the most fans.  By clicking on any one of the posts, you will get a pop up post ‘scorecard’ which will give you an excellent idea of how that particular post resonated with your fans. Find the type of posts that worked best for you and do more of those! Pay particular attention to the day/s and time of day these posts got the best results as there might be a rhythm as to when your target market is most likely ready to consume your content.

6. People

The People tab will help you discern important demographic information about your fans. Hovering over any of the metrics will give you more detailed information about that data breakdown. Check out the ‘people reached and people engaged tabs’. You will see the same breakdown demographic of people that were shown and who engaged with your content. So, for example if your business sells men’s athletic shoes but your main reach and engagement comes from senior women, it should cause you to ponder!

There are apparently plans for a check-in tab which will help you understand the people who have checked into your location. No news as to when this will be available.

For a video and more details on these changes, please click here.

It’s really important to understand your audience on Facebook. These metrics will give you the insight you need to tweak your content to get maximum reach.  Need help? Get support or guidance from someone who understands this space.  I’d love to connect with you. You can reach me via phone or email, leave a comment right here on the site, or click the contact tab at the bottom of the screen if you are reading this post on the website.

Until next time,

Joanne

 

Canadian Anti-Spam Laws Killed my List

Canadian Anti-Spam Laws CASLAs a Canadian business, you know that the new Canadian Anti-Spam law came into effect on July 1st.

I would like to say that I am frustrated with the way Canadian government continues to try and strangle our business owners. With the ‘do-not-call’ list (we’ve seen how well this works, NOT), fax/telecommunications laws, and now the anti-spam laws, it is making it very difficult for business owners to reach out to prospective clients and build their lists. I wouldn’t mind so much if they were able to inflict this pain on businesses outside our country being able to bombard us too.  I understand the reasoning behind it, but I question their ability to properly govern it. That being said… Continue reading

Canadian Anti-Spam Laws About to Get Much Tougher in 2014

Updated July 1, 2014
Canadian Anti Spam lawsAs most of you know, I expanded my services this year to include email marketing support so it would be remiss of me not to bring you up to speed on the changes that are happening to the anti-spam laws here in Canada this July 2014. These laws are about to get much tougher, carrying with them fines in the millions of dollars for those who violate them.

I know that there are many of you small business owners out there who currently have an email list/s that you currently market to. This list might be resident in places like Outlook or Gmail. Please know that you are currently in violation of the Canadian Anti-spam laws when you send out an email to this list/s as they do not conform to the laws. It is just that no one appears to be enforcing it – but that is about to change.

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Webinar & Newsletter (E-Blast) Support for Small Business Owners

e-blast and webinar supportHappy New Year everyone! I trust you all had a wonderful holiday season with friends and family and that you are ready to rock ‘n roll for a fabulous 2014.  This year will bring some exciting changes for my business too as I officially expand my offerings to include webinar and newsletter (e-blast) support for small business owners. I have had numerous inquiries about these services so it is a great time for me to stretch my  arms around this to offer an even more rounded marketing solution to all my client base. Continue reading

Turn Your Facebook Banner into a Facebook Ad

social media expert OntarioEvery now and then I come across a social media article that makes me go hmmmmm.  This one was worth sharing. In this case, Hugh Briss talks about changing your Facebook Banner  in such a way as to disguise it into an actual Facebook ad.  I would caution about doing this on a regular basis though as the social media channels are not about ‘buy my stuff’.  It’s ok to self promote some of the time (about 20%) but used judiciously, this idea can translate into an effective ad.

Whenever you change your Facebook banner, it shows up in your connections’ newsfeeds. That’s advertising, right? if you add a description/text along with the banner image change, that does not show up in the newsfeed.  Most people will just see the image and a few might click the ‘like’ button.  But, what if you had a call to action to go along with that banner? Where would you put it?

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3 Tips to Jazz up your Facebook Page for the Holiday Season

Facebook commerceIt’s approaching that time of year again.  Did you know people peruse sites like Facebook to look for great holiday gift ideas and special offers?  I posted this great infographic recently on my Facebook business page on people’s buying habits over the holidays.  Peer recommendations are a key influencer in the decision making process and Facebook leads the way in terms of where buyers get peer input. If you sell your products and services online, here are 3 tips to jazzing up your Facebook business page in preparation for the hoiidays. Continue reading

Are you Seeing Results in Your Social Media Activities?

click image to enlarge

click image to enlarge

You are a small business owner increasing the time you are spending in social media activities but are you seeing results?  I think most of you probably are but based on the results in the image to the left, it might appear not. Perhaps people are not using the right measurements or the people who designed this survey were not asking the right questions. Let’s revisit the role that social media plays in the sales funnel.

There are 5 stages to the sell cycle; awareness, knowledge, liking, preference and buy. It would be impossible to walk all buyers through this cycle in one social media marketing campaign. It takes a well thought out strategy and consistent execution in many marketing activities to address all stages effectively and to a positive result. The thing most people misunderstand is that Social Media is not intended to make people hit the ‘buy’ button. It is certainly part of the process but it is intended to help buyers get to know who they are buying from and trust the product/service they are buying. In essence, it helps you address the first three stages of the cycle and smooth the way to stage 4.

Ultimately, people will buy from people they know, like and trust. And Nielsen survey results show that people are more likely to make a purchase from a business that comes as a referral from a trusted circle of friends, family and key influencers (P. 19) which shouldn’t come as a surprise.  The question is, where are people getting this information from? For most, the answer comes from personal interactions, online searches (Google, blogs, social bookmark sites, etc.), and conversations in spaces like Facebook and other forums. So, while it might not appear that social media is not giving you ROI, it is very likely contributing to the overall buying decision. The problem is most business owners don’t ask their buyers how they found them and what criteria they used before making their decision.

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3 Tips to Optimizing Your LinkedIn Profiles

bigstock-Social-Network-Of-African-Amer-15095669When I am at networking events, I often ask, ‘how many people have a LinkedIn profile?’  Usually this draws a good response from people in the room.  When I ask ‘how many people really know what to do with it?’, that’s when the hands start to come down.  And very few people put up their hands when asked if they have a LinkedIn company page.   Obviously people are not optimizing their efforts in LinkedIn.  Here are 3 tips to help you get a handle on its power to get you noticed.

1. LinkedIn Company Page

LinkedIn has transformed the company pages and it is now quite functional.  When adding your products or services, make sure you are taking full advantage of the ability to link that page back to your website, include YouTube videos where appropriate and external links to things like Amazon if you have a book or e-book that you are promoting.  As well, customize the page to include an image and in depth description and keywords to help promote the page.

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