LinkedIn added ‘endorsements’ to the profiles recently. While some people consider this fluff, I disagree. This is yet another touch point and recognition of your business and your skill set. Remember to return the favour by acknowledging others’ talents too. What goes around, comes around in this space.
Tag Archive 'Virtually Yours'
Posted in Brand Management, Business, Marketing, Outsourcing, Personal Development, Public Relations, Reputation Management, self development, Social Media, Social Networking, VA, Virtual Assistant on Feb 5th, 2013
If you are a new or inexperienced business owner and are about to make a buying decision in the form of another person/company’s services that will have an impact on your own success, do yourself a favour and take the time to:
Do you have a Facebook business page but very few ‘Likes’? It is important to know that people who are friends with you on your personal profile do not see what you put out on your business page unless they Like your page even though it might appear to you that the two profiles are tied together. As a social media specialist, I am often asked how someone can get more people to ‘Like’ their Page. And with Facebook reaching 1 billion active users today, there are many good reasons to be active on Facebook. Here are my top ten in reverse order.
The search engines use what are called ‘spiders’ or ‘robots’ that scan your website on a periodic basis (some more often than others). When they scan your website, they are looking for keywords that they can then use to add to their database. This is called indexing your site. When you have a well indexed site, you have a better chance of having your website float to the top of the results pages. For many of the clients I work with, they have a website but these keywords have either never been identified in the proper format that Google can use or they are inadequate.
I actually have many clients who, when they stay committed to the process, have seen good results using social media tools. Karen for example, has seen a 143% uplift in visits to her website in the past month over the same period last year. This has happened as a result of Karen staying on top of her blogs, posting regular entries on her Facebook business page and engaging her audience in an authentic way. In opening herself up, building those relationships and demonstrating not only her expertise but showing a willingness to share who she is as a person as well as a business entity, people have begun to trust her and are more comfortable enrolling in her seminars and private sessions. Of course for your business model, you might need to engage people in a different social media space, but the overall concept is the same.
So I did an experiment with one of my clients who is in the food business. I created a profile for them, started a food board and began pinning images that linked to their blog posts – the ones that contained recipes. Within minutes many of those images generated about 20 repins meaning people saw the images and repinned them to their own board. Pinterest was the referring agent in close to 100 hits on their website last month alone.
Have you wondered just how widespread Social Media is here in Canada? As a business owner, it’s critical that you keep your finger on the pulse and understand the reach that social media has and how best to build relationships with your target markets moving forward. So how does Canada stack up with respect to Social Media usage?
In addition to the cover, you also get a profile picture space. One should consider using your logo in this space as this is the image that will follow you around Facebook from a business point of view. You can upload images that are 180 x 180 pixels that will get reduced to 32 x 32 for the thumbnail, so be sure you pick something that is legible. If you are branding yourself, using your own image could work here as well.
I believe that each person brings their own unique blend of life experiences to the table. That each of us has an opinion that is worth hearing and that you never know how your special way of expressing yourself will resonate with others in a way that no one else can.
Are you a business owner who struggles with what to do or say on sites like Facebook? You might like to start with understanding what others are using it for. This will undoubtedly give you some ideas as to how you can engage your target audience in this space particularly if you are a business owner. Here is a great infographic (compliments of JESS3) that will help you understand Facebook usage for an average user on an average day.