Every now and then I come across a social media article that makes me go hmmmmm. This one was worth sharing. In this case, Hugh Briss talks about changing your Facebook Banner in such a way as to disguise it into an actual Facebook ad. I would caution about doing this on a regular basis though as the social media channels are not about ‘buy my stuff’. It’s ok to self promote some of the time (about 20%) but used judiciously, this idea can translate into an effective ad.
Whenever you change your Facebook banner, it shows up in your connections’ newsfeeds. That’s advertising, right? if you add a description/text along with the banner image change, that does not show up in the newsfeed. Most people will just see the image and a few might click the ‘like’ button. But, what if you had a call to action to go along with that banner? Where would you put it?
Hugh cleverly suggests putting something like ‘click image’ or ‘click here’ in the place where it will be covered up by the profile pic when you upload it to Facebook. This makes it less obvious or sales-ey on your banner itself, but in the newsfeed, this image will show the click here enticement. When people click the image, it will take them to the Facebook photo viewer and in the description area it will show your text along with any links you want people to follow.
Clever! I wonder how long it will take Facebook to close that loophole…
You may need to get some help to create the banner just right. If so, find yourself a social media specialist or graphics savvy person to help you…
What do you think? Share your ideas with me and don’t forget to leave a link back to your own blog too if you have one via the commentluv feature here on the site.
Until next time,