Most people now agree that Social Media is not going away. They also recognize that it’s time to get serious about implementing and maintaining a social media strategy that will work for their business. Some are doing amazingly well. Others struggle. So, as a Certified Social Media Specialist, what are the top 3 excuses I hear for slacking on setting up or not staying consistent with a social media strategy?
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I am always surprised at how many people come to me and want to make a change over to WordPress but they don’t have access to their own domain name. They don’t know what the login information is or they have given the responsibility over to someone else, who paid for the domain name and invoiced them. What this means, is that you run the risk of having to change your domain name if the person you gave that responsibility to won’t turn it over. How costly would that be especially if your domain name matches your business name, marketing materials, your business cards, etc? If you own the domain name and you cannot put your hands on the login information, expect the domain registrar to put you through a rigorous procedure to confirm that you are the legal owner. It won’t be pretty. I have seen both of these instances happen.
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For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
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As a business owner, do you duck the uncomfortable questions or complaints that come to you via your Social Media applications or online in general? Do you screen the bad news and omit it from your comment feed on your blog or remove the comments on your Facebook wall so that everything appears perfect in your world? If so, you might be missing out on a wonderful opportunity and doing yourself more harm than good in the long run.
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How is your Social Media Campaign going? Has the balloon burst? Social Media has become mainstream so quickly and you see everyone scrambling now to get on board. But if you are like many people who jumped in and got involved in the Social media space without truly understanding what it’s about, you might be finding your enthusiasm starting to wane. Here are some of the main reasons that people peter out and are not successful in the social media realm.
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In a recent informal survey of local small business owners, I was surprised to learn how many still rely on costly Telephone Directory listings as a primary means of marketing their business. Interestingly, when I asked them how they themselves find products and services that they are looking for, most said they did their looking online. There seems to be a disconnect between what they do and what they expect their prospects and clients to do.
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