Whether you agree with it or not, the internet world is buzzing with blogs. Wordpress.com alone reports over 7 million blogs registered on its .com site and over 2 million new blogs between January and May 2009. Why? Because blogs are an ideal way for business owners to regularly share fresh content on the web and build a relationship with their prospects and customers. Many are now using a blog site as their website. No more static site for them! There are several blog platforms to choose from but I suggest Wordpress. However, as a Social Media Specialist Virtual Assistant, I counsel clients not to use Wordpress.com. I suggest going to Wordpress.org and having a self-hosted site. This gives you total ownership of your files and their content. You will also have a wealth of plugins that you can use to optimize your site which would not be available to you on the .com site. If you don’t have the skills to get going on your own, many Social Media VAs like myself can help you.
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Grand-daddy Of The Social Media Sites I consider my LinkedIn profile like an “About Me” page on a website. I point people to my LinkedIn page to find out more about me. Why? Because LinkedIn is really your resume online! More importantly, you can keep your work history, activities, interests and personal information up to date yourself [...]
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Social Media Ain’t Just For the Young Folk! There are so many organizations out there that could benefit from using tools like Facebook. But all too often business owners think that these Social Media tools are for the younger generation. Well it’s time to wake up and smell the roses folks ‘cuz the fastest growing [...]
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Not everyone has the skills to successfully implement the first 6 strategies I’ve outlined above. Using a Social Media Specialist Virtual Assistant can be a good way to achieve success. This doesn’t mean that you can offload the entire responsibility onto your VA for your Social Media campaign. Social Media requires your authentic voice which allows your readership to get to know who you are and what you are about. What a VA CAN do, is help you identify your goals and strategies, and take on some of the tasks that require things like research, optimization, syndication, fine-tuning and basically help you stay on track. I offer coaching and consulting, assessment and strategy, profile set-up and ongoing maintenance and support.
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I was thinking the other day that this might be why I am so passionate about Social Media. It allows me to ‘travel’ and meet new people. Through the magic of the Internet, I have had the opportunity to meet and develop wonderful relationships with people all over the world. Even though I haven’t traveled to their cities in person, I’ve had the opportunity to learn about them, their families and their cities. But equally important, I’ve had the opportunity to learn about their businesses – their goals and aspirations and even their struggles.
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I wonder how many businesses out there are paying attention to the change that is going on in terms of brand and reputation management. With the proliferation of Social Media, the power to define and control a brand is now shifting from corporations and institutions to individuals and communities.
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A good partnership with a Virtual Assistant can be like a well oiled dressage team. Each contributes masterfully. One excels because of the other. The magic comes from repeated long term effort on both parts to achieve success and will overtime, appear effortless. A really good partnership means both parties know when to be the horse and when to be the rider.
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Posted in Business, Family, Virtual Assistant on May 14th, 2009
As a busy Virtual Assistant, wife and mom, my usually well organized household occasionally goes to hell in a handbasket. Yesterday was one of those days.
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The video is both entertaining and educational. So why is it that there are so few views? Why is no one jumping on proliferating this link as they did for Susan Boyle just weeks ago. Surely everyone knows by now that the rainforests are the lungs of the plant. This is critical situation. Why aren’t we banding together to keep this issue at the forefront?
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Posted in Advertizing, Business, Marketing on May 1st, 2009
Unless you own shares in this company, why on earth would you waste valuable advertizing dollars to promote their product when you could easily customize the signature block to include your own business name and contact information and whatever other data that is pertinent to marketing and growing your business?
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