I was beginning to think I was in the minority in my way of thinking but I came across this very recent post that tells me I may not be far off the mark. EdgeRank checker is a free tool that measures your effectiveness on Facebook. And with one out of every 8 minutes being spent online being on Facebook, this is an important measurement to take into account. This post implies that using third party tools like Hootsuite can kill your Facebook EdgeRank. Please click here to read the article.
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While I don’t pretend to know all there is to know about the subject, one thing I do understand and that is that the IT sector has a big climate impact and all those datacentres out there are using a huge amount of electricity not only to power but also to cool their servers. So, I embarked on a journey to find a host provider that had not only talked a good story about being green but one who put their money where their mouth was and appears to have implemented an environmentally sound program for their business.
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While Facebook says this new feature is about deepening your relationships and making this a more meaningful experience, let’s not kid ourselves. Think back the changes that Facebook made to the size of the page. As developers or VAs, we know Facebook shrunk the allowable size of the page to enlarge the Ad space. By expanding your information, you are giving Facebook more information to feed its advertisers. For those of you who use Advertising like the ‘Pay per click’ option on Facebook, you know you can target your ad to very specific audiences. The more information Facebook has about you, the better it is for the Advertiser. If you do opt to provide Facebook with more information about you, please make sure you make use of the Friend List feature on Facebook and have your privacy settings set accordingly.
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Do you have a Facebook Business Page? Do you have a Welcome Page set up as a landing page for first time visitors? Why might this be important?
Have you noticed when you visit people’s business pages, you are bouncing back and forth between the info tab, the small bio under the person’s graphic and reading the wall to get a sense of who this person is and what their business is about? I know I do.
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