So I did an experiment with one of my clients who is in the food business. I created a profile for them, started a food board and began pinning images that linked to their blog posts – the ones that contained recipes. Within minutes many of those images generated about 20 repins meaning people saw the images and repinned them to their own board. Pinterest was the referring agent in close to 100 hits on their website last month alone.
Read Full Post »
In addition to the cover, you also get a profile picture space. One should consider using your logo in this space as this is the image that will follow you around Facebook from a business point of view. You can upload images that are 180 x 180 pixels that will get reduced to 32 x 32 for the thumbnail, so be sure you pick something that is legible. If you are branding yourself, using your own image could work here as well.
Read Full Post »
Most people now agree that Social Media is not going away. They also recognize that it’s time to get serious about implementing and maintaining a social media strategy that will work for their business. Some are doing amazingly well. Others struggle. So, as a Certified Social Media Specialist, what are the top 3 excuses I hear for slacking on setting up or not staying consistent with a social media strategy?
Read Full Post »
And while Facebook wants to be at the centre of your online identity, many people find this new release to be intrusive and over the top. For the first time in a long time, I had to revisit my security settings on Facebook and make some adjustments to feel comfortable with the way information will be shared. Here are 5 important points about Facebook’s new Timeline.
Read Full Post »
I was beginning to think I was in the minority in my way of thinking but I came across this very recent post that tells me I may not be far off the mark. EdgeRank checker is a free tool that measures your effectiveness on Facebook. And with one out of every 8 minutes being spent online being on Facebook, this is an important measurement to take into account. This post implies that using third party tools like Hootsuite can kill your Facebook EdgeRank. Please click here to read the article.
Read Full Post »
For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
Read Full Post »
Facebook recently announced a security setting that allows users to view content over a secure network (https) while they are in Facebook. There have been posts recently by users to inform and encourage others to select this ‘secure’ form of browsing wherever possible. I thought I would share some information with you here that might influence whether you choose this option or not.
Read Full Post »
Several years ago, I was marketing myself as having the experience to support cross industry businesses large to small. I was running around like a chicken with its head cut off. My efforts were being diluted trying to be too many things for too many people. I came to the realization that my passion was to work with small local business owners in the health and wellness, fitness and eco-friendly industries. My, how that decision crystallized my thinking, my approach and cut down on the time I was spending elsewhere.
Read Full Post »
As a business owner, do you duck the uncomfortable questions or complaints that come to you via your Social Media applications or online in general? Do you screen the bad news and omit it from your comment feed on your blog or remove the comments on your Facebook wall so that everything appears perfect in your world? If so, you might be missing out on a wonderful opportunity and doing yourself more harm than good in the long run.
Read Full Post »
How is your Social Media Campaign going? Has the balloon burst? Social Media has become mainstream so quickly and you see everyone scrambling now to get on board. But if you are like many people who jumped in and got involved in the Social media space without truly understanding what it’s about, you might be finding your enthusiasm starting to wane. Here are some of the main reasons that people peter out and are not successful in the social media realm.
Read Full Post »
