Do you have a Facebook business page but very few ‘Likes’? It is important to know that people who are friends with you on your personal profile do not see what you put out on your business page unless they Like your page even though it might appear that the two profiles are tied together. As a social media specialist, I am often asked how someone can get more people to ‘Like’ their Page. And with Facebook reaching 1 billion active users today, there are many good reasons to be active on Facebook. Here are my top ten in reverse order.
10. Length of Updates
There are stats to show that status updates of less than 80 words get more notice and engagement on FB. The reason for this is that people are ‘scanners’, so keep you updates short and to the point. This doesn’t mean you can’t go over 80 words when necessary – but this is a good guideline. There are also indicators that more people ‘hang out’ on Facebook on Thursday afternoons and Fridays. Test your target market and see when you get your highest engagement.
Tip: Don’t forget to add your business page link on your personal profile. You’ll find that on the About tab of your personal profile.