Do you have a Facebook business page but very few ‘Likes’? It is important to know that people who are friends with you on your personal profile do not see what you put out on your business page unless they Like your page even though it might appear to you that the two profiles are tied together. As a social media specialist, I am often asked how someone can get more people to ‘Like’ their Page. And with Facebook reaching 1 billion active users today, there are many good reasons to be active on Facebook. Here are my top ten in reverse order.
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So I did an experiment with one of my clients who is in the food business. I created a profile for them, started a food board and began pinning images that linked to their blog posts – the ones that contained recipes. Within minutes many of those images generated about 20 repins meaning people saw the images and repinned them to their own board. Pinterest was the referring agent in close to 100 hits on their website last month alone.
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There is good news if you are using WordPress as your vehicle to blog however, as you can also use this site as your main website. Your content can be easily moved from a static site to your WP site. One site means easier maintenance for you, less confusion for your prospects and clients and no doubt less expensive. If you are determined to retain your static site and your hosting company does not support WordPress, you have a couple of choices:
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Most people now agree that Social Media is not going away. They also recognize that it’s time to get serious about implementing and maintaining a social media strategy that will work for their business. Some are doing amazingly well. Others struggle. So, as a Certified Social Media Specialist, what are the top 3 excuses I hear for slacking on setting up or not staying consistent with a social media strategy?
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I was beginning to think I was in the minority in my way of thinking but I came across this very recent post that tells me I may not be far off the mark. EdgeRank checker is a free tool that measures your effectiveness on Facebook. And with one out of every 8 minutes being spent online being on Facebook, this is an important measurement to take into account. This post implies that using third party tools like Hootsuite can kill your Facebook EdgeRank. Please click here to read the article.
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For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
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It took her no time to make her recommendation of an all-inclusive, deluxe ocean view accommodation we were in search of and we told her to proceed with the booking. In hindsight, she didn’t understand her client. She didn’t ask anywhere near enough questions and I ended cleaning up after her mistakes as best I could. It is now clear I didn’t ask enough questions either.
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Facebook recently announced a security setting that allows users to view content over a secure network (https) while they are in Facebook. There have been posts recently by users to inform and encourage others to select this ‘secure’ form of browsing wherever possible. I thought I would share some information with you here that might influence whether you choose this option or not.
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I coach my clients to spend their time doing what they do best and leave the items that they’ve contracted me for to me! Work on getting their trust and respect and you can’t go wrong.
There are so many things you can do to maximize your client relationships. Still there will be times when the relationship breaks down. So, what are 5 signs that you are working with the wrong client?
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I got a call a few weeks ago from a small local business owner who was very frustrated with her web designer. You know the type; someone who holds their cards close to their chest and would rather baffle the client with BS and hold them hostage.
This website person actually told me they were smarter than the people at GoDaddy. WOW. Seriously?
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