While Social Media is an excellent tool to build awareness about your business, demonstrate your expertise and build engagement with your clients and prospects, email marketing is still considered a more personal relationship as you are reaching your target market in their personal inbox. So it’s important to include a newsletter or email marketing campaign as part of your overall marketing strategy. I thought it might be helpful to include these 7 tips on how to grow your list using your website and social media profiles.
- Have a signup widget, popup or button on your website that allows people to directly sign up for your newsletter or email marketing campaign. If you live in Canada, you must ensure that this signup procedure and your campaigns adhere to the strict Canadian Anti-spam laws that came into effect last year. For more information on these rules, please click here.
- Have a page on your website devoted to your opt-in where you can offer information on what your newsletters or email will contain; educational articles, helpful hints, coupons, discounts or some other offer. Be sure to add the signup up button or link on this page!
Using your blog to educate readers is an excellent way to demonstrate your expertise. It is also an excellent way to attract readers to your newsletter. Therefore, you need to ensure that your newsletter is not a repeat of your blog content. Use your newsletter as a means of getting closer to your audience by getting a little more personal. Add your newsletter signup link in your blog posts where appropriate, particularly if you have more to share in the newsletter about that particular blog topic.
There are several ways you can use Facebook to drive traffic to your email signup list. Consider:
- Posting a link with a picture of your newsletter as a status update on Facebook. Include some strategic wording.
- Have your newsletters feed to your Facebook timeline that provides a link back to the signup box.
- Utilize the new ‘Call to Action button’ now available on your Facebook business page. You can direct that traffic to your signup page.
- Create a embedded tab. Consider adding a value proposition as your heading – ‘Get Your … Here’. Include details about the offer, and your signup in the embedded tab.
LinkedIn is still the most ‘buttoned down’ social media site out there. I would suggest not using LinkedIn for contests, promotions etc. to drive up your list. Rather, you could consider posting a short piece that could be covered in more detail in a newsletter. Your call to action here could be encouraging prospects to learn more about the topic. Provide the link to your signup.
Because of the ‘real time’ quality and volume of tweets that go out each day, grabbing someone’s attention on Twitter to drive up your list could be a little tricky. You will want to make sure you time your tweets close to when your next newsletter or marketing campaign is due to release and use wording in your tweets to grab peoples’ attention by saying something like… “Tomorrow’s email will contain great information about…” with a link to the signup.
Google+ is gaining in popularity. Consider posting an update with an image of your newsletter, some detail about what people can expect to get after signing up and a link to the signup procedure.
The next time you post a video, consider including a short blurb on how people can connect with you via email. Include the link to your signup process in the description of the video. Of course, don’t forget to include the link to your website and your other social media profiles so people can connect with you where they like hanging out.
I hope these ideas are useful. As always, I welcome your feedback. Need help? You can connect with me via email or telephone, leave a comment right here on the site, or click the contact button at the bottom of the screen if you are reading this post on the website.
Until next time,