Who’s Your Ideal Client? – 5 Things to Consider

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Who’s your ideal client? Do you have a crystal clear picture of them in your mind? I don’t mean ‘someone with money in their pockets’…although that should be a key consideration… 😉  So many of the small business owners I have been approached by have not yet nailed this down. If you don’t have a very clear picture of who your ideal client is, how can you go about creating your website, putting out content and networking if you don’t know who you are trying to attract? Here are 5 things to consider.

1. Understand your own passion/s first

There is something to be said about getting up every morning and being excited about your day. Who do you want to work with? Be very specific. For example in my case as a service provider, I am passionate about helping business owners in the health and wellness, fitness and eco-friendly industries get their message out to the world.  What’s yours? If you are a service based B2B business, get industry specific.

2. Age range

Millenial? Gen-X? Baby-boomer? What are their buying habits? It’s difficult if not impossible to be all things to all people. Know what age range you love working with or selling to. You may want to read this Forbes article on Millenials if this ever-growing age group is one you are targeting. Technology is of key importance to this demographic so make sure your website renders well to mobile!!

3. Male or Female?

Working with clients in the social media realm, it has been my experience that women generally have a better handle on establishing and developing relationships than men. I call women the ‘fabric weavers’ so they tend to fare better in their marketing efforts in this space. Therefore I tend to lean towards femaie clients. Who will fare better for you in terms of your client base and why?

4. Service or Product?

Whether you are a product or service based business, do you want someone who buys once and you never have to deal with them again or do you want repeat clients? Think about the ramifications of both of these scenarios. Which one suits you better? I love working alongside my clients every week helping them move their business forward. I love the rewards of getting that phone call that says, “Guess what happened today?!!” when they make a major advancement or have a breakthrough.  Personalities can be a big factor. Understanding the kind of client best suited to you is a big benefit here. I recommend you check out the Enneagram to get a better handle on this.

5. Locally Based or Internet?

Are you a locally based business possibly with a storefront or are you at the other end of the spectrum as an internet-based business? If you are a locally based business, you will need to get out there and network. Join your local chamber of commerce and attend networking functions in your community. Do you love doing that? How’s that 30 second elevator pitch? Make sure when you attend these functions you are strategically making an effort to find and talk to those ‘ideal clients’, not hanging out in the corner with one or two people the whole time. Or, perhaps you are an internet marketer and love being behind the scenes… You will have to get really good at search engine optimization (SEO) and putting out great content to get found if you want to survive in this highly competitive, ever-changing arena. Know your strengths and get help where you need it.

Once you get a handle on these things, you will have a better understanding of who your ideal client is. Then everything you do after this is crafted to speak to that person/group; your website content, marketing funnel, social media profiles, sales pitch etc. The key is to know their pain and demonstrate how you can help them.

Hopefully these tips will make it easier for you to hone in on your ideal client. As always, I welcome your feedback. You can leave a comment here on the site!

Until next time,

Joanne

 

3 Reasons LinkedIn Recommendations are Better than Endorsements

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For anyone that has a LinkedIn profile, you have no doubt given or received an endorsement for a set of skills over the last few years. But how many times have you erroneously clicked on an endorsement for someone and gone back and corrected or removed it? Have you been asked by LinkedIn if an individual has a particular skill and you said yes without really knowing if it was true? How often have you visited your own profile to see if the endorsements that you have been given are accurate? How meaningful are these endorsements then? Below are 3 reasons formal recommendations are better than endorsements. Continue reading

Does your Website Pass the new Google Indexing Criteria?

social media expert OntarioEveryone knows the world is going mobile. Given the way users access content on the web, on April 21st, Google began making changes to the way it will be indexing websites moving forward. Does your website pass the new Google indexing criteria?

According to the Google Webmaster Central blog, “Beginning April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”  What does this mean? Continue reading

5 Tips for Using Hashtags on Facebook

the power of hashtagsDo you know what hashtags ( # ) are? Are you using them on your Facebook business page? You should certainly be using them on Twitter! They have also become popular on sites like Pinterest, Instagram and Google+. Hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or on your business page.  For the purposes of this blog post, I will only address the use of hashtags on your FB business pages. While they are perhaps not as popular on Facebook as they are on Twitter, making use of the hashtag feature will potentially allow new audiences to find your content based on their searches so it’s worth testing. It’s also another way to get found on FB without having to pay for advertising 😉  Below are 5 tips for using hashtags on Facebook. Continue reading

7 Tips to Growing your Email List Using Social Media

email marketingWhile Social Media is an excellent tool to build awareness about your business, demonstrate your expertise and build engagement with your clients and prospects, email marketing is still considered a more personal relationship as you are reaching your target market in their personal inbox. So it’s important to include a newsletter or email marketing campaign as part of your overall marketing strategy.  I thought it might be helpful to include these 7 tips on how to grow your list using your website and social media profiles.

1. Website Continue reading

5 Tips on Keeping Your Online Experience a Good One

Online Security Welcome to 2015! Let’s start the year off right! Many people are aware of the hacking scandal at Sony. Even large corporations can become vulnerable. But while hacking might become more commonplace, why make it easy for someone to make your life miserable? Google published some online safety tips this week so I thought I would share these with you adding some notes where appropriate. Some of these are common sense but as I have learned over the years, common sense is not so common… Here are 5 tips on keeping your online experience a good one.

1. Passwords Continue reading

Changes Coming to Facebook Business Page Newsfeed

Facebook NewsfeedFacebook recently announced some changes coming to the newsfeed for Facebook business pages. These changes will begin rolling out in January. Facebook has been surveying its members and analyzing content to determine what members want to see showing up in their newsfeed. The surveys show that there are come consistent traits that make organic posts feel too promotional. They are:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

Continue reading

Stop Horsing Around and Get Professional Business Support

6176889_sBusiness getting a little ‘rocky‘? Relationships becoming ‘unseated‘? Too many details to ‘rustle‘ with? Maybe it’s time to stop horsing around and get some professional business support.

‘Not enough time’ is what I hear most often. Most solopreneurs discover they just don’t have the time or all the skills to deal with the everyday demands on their own. This can be especially true when it comes to keeping up with the ever changing world of technology. Before long, the relationship between them and their business, clients and prospects begins to suffer and so too, the bottom line. Many sadly, just don’t make it. If you are relating to this scenario, maybe it’s time to get serious about finding the right kind of support to move your business forward. Here are a few things to consider. Continue reading

Facebook Business Pages – Improved Metrics in 6 Tabs

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Facebook has been rolling out a new version of Metrics for Business pages. You may or may not have received this yet depending on what server you are on. Overall, business owners should find this version more intuitive and easier to understand.  The metrics have moved to a 6 tab format. Here is a summary of the 6 tab layout:

1. Overview

The Overview tab is a snapshot of the last 7 days of performance on your page, focusing on 3 core metrics; Page Likes, Post Reach and Engagement. You will probably notice a dramatic change in the Post reach over say, the last nine months. No doubt Facebook wants to highlight the dramatic drop in organic reach since they now accentuate the posts in the news feed for those who are purchasing ads. Most say that the organic reach on Facebook is now down to 1%. Continue reading

3 Strategies to Rebuilding Your Mailing List After CASL

Email MarketingIn my previous post, we talked about the impact CASL had on your small business mailing list. If you are like many people, you found that when you asked people to opt back in to your list, only 10-20% actually went through the process. This was no doubt a sobering realization that not everyone is ‘into you’ the way you might have hoped.  Being a glass half-full kinda person, I look at this as an opportunity to re-evaluate the type and quality of information you are putting out there. It’s also time to re-evaluate your tribe.  Who are the people who are invested in you and your business? And how do you attract more like them? Here are 3 strategies to help you rebuild your list.  Remember to spend your time focusing on the people who took the time to opt back in. They obviously find what you have to offer of value to them. Continue reading