As many of you know, 2014 in the Chinese calendar is the year of the Horse – the year of change! What will you do differently in your business this year to meet your goals? Here are 3 ideas to get you started.
1. Focus on Customer Service
I work with small, local business owners who often times struggle building their business. Do you feel that way too? As one prospect recently shared with me, “I had a great idea for a business, I just had no idea how it would consume me”. There are not enough hours in the day for the number of hats you need to wear as a business owner. So this year, make it a priority to focus on customer service. Love the heck out of your existing client base. That reinforces trust. People buy from people they know, like and trust. And those individuals/businesses will be the ones to send you referral business. Make sure that love is reflected in your website, your social media postings and blog and your marketing efforts in general too.
2. Change Up Your Copy
Get blunt! Tell it like it is. Forget the flowery stuff and forget all the banner ads, affiliate ads, etc. Focus on writing great content on your website, in your blog or on your social media profiles that gets to the core of where your client/prospect really hurts and then paint the pathway to the cure. Ask for feedback to ensure you are addressing the right needs. Then show them you really understand the issues and tell your audience how you can help them get to where they need to be through your products or services. And don’t go on and on with landing pages, squeeze pages etc. People want to get to the meat of the matter, so don’t put stumbling blocks in their path. By the way, Google doesn’t like this either and is making changes to ensure readers can access the good content faster.
3. Count Backwards
What are your financial goals this year? Instead of building a business plan that takes into account your expenditures and then funnels out the profits (if there are any), decide how much you want to make this year. Then work backwards. Divide that amount into a weekly sum and figure out where that business is going to come from. I find that this is a good reality check for most people. You will discover quite quickly how realistic your goals are. Using this model, you then factor in what you can afford to spend and still achieve your goal. It’s a different way to look at things but one that i have found successful in my business.
Once you have honed that number to something realistic and attainable, check back in each week to see how successful you were. This will help you stay on track and allow you to tweak your plan if necessary to help you meet your goals.
As a business owner myself since 1990, I have had many of these struggles. I now have the privilege of working with lots of other business owners just like you who struggle with turning their passionate dream into a sustainable business. I do this not just from a social media marketing perspective but as a mentor as well. I’d love the chance to chat with you and help you make 2014 your best year yet! Contact me either by traditional methods, leave a comment here on the site,, or click the contact tab at the bottom of the screen if you are reading this post on the site. Embrace change!
I’d love your feedback. Don’t forget to leave a link back to your own blog too if you have one via the commentluv feature here on the site. Like this post? Please share it with your entrepreneur friends and colleagues!
Until next time,