Do you know what hashtags ( # ) are? Are you using them on your Facebook business page? You should certainly be using them on Twitter! They have also become popular on sites like Pinterest, Instagram and Google+. Hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or on your business page. For the purposes of this blog post, I will only address the use of hashtags on your FB business pages. While they are perhaps not as popular on Facebook as they are on Twitter, making use of the hashtag feature will potentially allow new audiences to find your content based on their searches so it’s worth testing. It’s also another way to get found on FB without having to pay for advertising 😉 Below are 5 tips for using hashtags on Facebook.
Hashtags are particularly useful when there is a major event taking place i.e., #2016olympics or tragedies such as the recent #germanwings crash but they can be used to create buzz for your own business. When someone enters the hashtag and the search term (in Facebook on the top search bar), you will get a ‘newsfeed’ of all information that has been ‘hashtagged’ with that particular word string.
Because the content on your FB business page is automatically set to public, utilizing the hashtag feature, allows anyone to potentially find your content. It’s a savvy way to create that buzz and get people over to your page. Take into consideration these 5 tips.
1. A hashtag must be written as a single word, without any spaces. You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won’t work.
2. Place your hashtag/s at the bottom of the post rather than incorporating them into the middle of a sentence. This is not only annoying but catches the reader up as they are trying to absorb your content.
3. Don’t put more than a couple of hashtags per post as they can lead to less interaction (according to Social Bakers research).
4. Consider using hashtags when creating a contest, raffle or promotion. It’s a good way to get people talking about your brand. Users will be more likely to share these posts if they know they might win a prize by doing so. For example, if you are promoting a new product called XXXX, then your posts should include the hashtag XXXX and offer your prize to those who share that particular post.
5. Get smart about searching for trending hashtags and build them into your own posts for more visibility.
Experiment with hashtags on all your social media sites. Jimmy Fallon is an expert on the use of hashtags and they have become a big part of his brand. Take a couple of minutes to view this funny video he put out with Justin Timberlake…forgive the expletive at the end of it…but it demonstrates how popular hashtags have become.
As always, I welcome your feedback. You can connect with me via email or telephone, leave a comment here on the site or click the contact tab at the bottom of the screen if you are reading this post on the website.
Until next time,