Gravy Train is Over for Free Organic Reach on Facebook

Facebook adsAs a Social Media Specialist supporting small, local businesses, I am the first person to say that in the past I was not an advocate of running Facebook ads. I always counseled my clients to take advantage of the free organic reach.  After all, who needs to spend money when you don’t have to? Well folks that gravy train is pretty much over.

Most of you have probably noticed a marked decline in your organic reach on Facebook. Some stats show it’s down to 1%.  With Facebook now being a public company, they have a fiduciary responsibility to their shareholders and the way they are going to make money is by ensuring you have to run ads to get your content out there to your target market. Continue reading

How Does Canada Stack up in Social Media Usage?

bigstock-Like-Word-Made-Of-Colorful-Toy-47513839 Have you wondered just how widespread Social Media is here in Canada? As a business owner, it’s critical that you keep your finger on the pulse and understand the reach that social media has and how best to build relationships with your target markets moving forward. So how does Canada stack up with respect to Social Media usage?

This chart taken from Comscore’s December 2011 report, shows Canada is alive and well in its usage of social media. The U.S. for example shows 98% of their total population using social media sites compared to Canada at 94.4% which is still as staggering statistic.

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