As a Social Media Specialist supporting small, local businesses, I am the first person to say that in the past I was not an advocate of running Facebook ads. I always counseled my clients to take advantage of the free organic reach. After all, who needs to spend money when you don’t have to? Well folks that gravy train is pretty much over.
Most of you have probably noticed a marked decline in your organic reach on Facebook. Some stats show it’s down to 1%. With Facebook now being a public company, they have a fiduciary responsibility to their shareholders and the way they are going to make money is by ensuring you have to run ads to get your content out there to your target market. Continue reading