As a business owner, do you duck the uncomfortable questions or complaints that come to you via your Social Media applications or online in general? Do you screen the bad news and omit it from your comment feed on your blog or remove the comments on your Facebook wall so that everything appears perfect in your world? If so, you might be missing out on a wonderful opportunity and doing yourself more harm than good in the long run.
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Posted in Brand Management, Business, Marketing, Outsourcing, Public Relations, Reputation Management, Social Media, Social Networking, VA, Virtual Assistant on Mar 12th, 2010
3 Ways to Reputation Management – Keeping An Ear to the Ground Yes, it’s true! People talk about their life experiences – good or bad every day. In the past, they would tell their friends, family and co-workers, but here’s what’s changed. Now anyone can go online and spread word of that experience… with the [...]
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With Twitter usage up dramatically lately, it would appear that many are beginning to realize its potential to really help drive their business forward. Check out this interview that Chris Brogan did recently with Restauranteur Joe Sorge who owns AJ Bombers in Milwaukee, Wisconsin. See how Twitter has in his words, ‘built his business’.
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I wonder how many businesses out there are paying attention to the change that is going on in terms of brand and reputation management. With the proliferation of Social Media, the power to define and control a brand is now shifting from corporations and institutions to individuals and communities.
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