I will share 5 tweets here and give you some ideas as to how these tweets might have been done differently. This individual is in the ec0-friendly industry and their profile implied that they were looking for business contacts. The following tweets are not business related. Here is how they might have gone about these tweets a little differently to showcase their expertise, and share value add information to their target audience. See how you can use these examples and adapt them to your own environment.
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There is nothing like the Olympic Games to bring the world together. Over 80 countries have gathered to compete, demonstrate their skills and share their culture and friendship. I am a huge fan of the Olympic Games. This year as I watched some of my favorite sports, I was struck by how many similarities there are between the Games and Social Media. Here are my top 7 ways the Olympics mirror the Social Media landscape.
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As a Social Media Specialist, I coach my clients to use their blog site as their hub so it was time to put my money where my mouth is. It’s so much easier for me now to maintain my Wordpress site than my static website.
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No matter what Social Media sites you are using, you need to have your sites inter-linked. Personally I have almost doubled my Facebook Fan page by having a fan box on my blog site. Making it easy for people to find you and follow you is key. People don’t have time to search all over the place for you. Time is precious. Make it easy for your prospects and clients to find and connect with you wherever they ‘hang out’!
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As a Social Media Virtual Assistant, I counsel my clients to use Twitter the same as other Social Media sites and that is as a form of relationship building. This means conversation. Would you have a conversation with someone just repeating the same 140 characters over and over again? No! The whole purpose of Twitter is to build that relationship by sharing useful, interesting information – industry related info, links to interesting articles, blogsites, helpful tips, hot discussions in the news and yes, even the occasional tweet about your family! Surely you can find enough things to talk about without repeating the same thing over and over.
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Whether you agree with it or not, the internet world is buzzing with blogs. Wordpress.com alone reports over 7 million blogs registered on its .com site and over 2 million new blogs between January and May 2009. Why? Because blogs are an ideal way for business owners to regularly share fresh content on the web and build a relationship with their prospects and customers. Many are now using a blog site as their website. No more static site for them! There are several blog platforms to choose from but I suggest Wordpress. However, as a Social Media Specialist Virtual Assistant, I counsel clients not to use Wordpress.com. I suggest going to Wordpress.org and having a self-hosted site. This gives you total ownership of your files and their content. You will also have a wealth of plugins that you can use to optimize your site which would not be available to you on the .com site. If you don’t have the skills to get going on your own, many Social Media VAs like myself can help you.
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Social Media Ain’t Just For the Young Folk!
There are so many organizations out there that could benefit from using tools like Facebook. But all too often business owners think that these Social Media tools are for the younger generation. Well it’s time to wake up and smell the roses folks ‘cuz the fastest growing [...]
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Posted in Advertizing, Brand Management, Business, Marketing, Outsourcing, Public Relations, Reputation Management, Social Media, Social Networking, VA, Virtual Assistant on Sep 1st, 2009
Twitter is the little rock star of the Social Media world. Who would have thought that 140 characters could be so powerful? Millions are using Twitter as a means of driving traffic to their own sites, to others’ sites and for communicating with the masses in real time. Yet for some, Twitter still seems a mystery. As a Social Media Specialist VA, I coach clients on Social Media usage. Here are my top 5 No-No when it comes to Twitter!
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Not everyone has the skills to successfully implement the first 6 strategies I’ve outlined above. Using a Social Media Specialist Virtual Assistant can be a good way to achieve success. This doesn’t mean that you can offload the entire responsibility onto your VA for your Social Media campaign. Social Media requires your authentic voice which allows your readership to get to know who you are and what you are about. What a VA CAN do, is help you identify your goals and strategies, and take on some of the tasks that require things like research, optimization, syndication, fine-tuning and basically help you stay on track. I offer coaching and consulting, assessment and strategy, profile set-up and ongoing maintenance and support.
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I was thinking the other day that this might be why I am so passionate about Social Media. It allows me to ‘travel’ and meet new people. Through the magic of the Internet, I have had the opportunity to meet and develop wonderful relationships with people all over the world. Even though I haven’t traveled to their cities in person, I’ve had the opportunity to learn about them, their families and their cities. But equally important, I’ve had the opportunity to learn about their businesses – their goals and aspirations and even their struggles.
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