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You see, with a laptop, the wonderful world of wireless internet access and some discipline, I was able to publish client blogs, answer emails and deal with any emergencies while on the road and still enjoy my family and our time together. And as a Social Media Specialist, the bulk of the work I do is online, meaning, I have an easily transportable office! It doesn’t matter if I am sitting in my home office in Newmarket, Ontario, in a hotel in Cape Breton, Nova Scotia or in Europe for that matter.

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Do you have a Facebook Business Page? Do you have a Welcome Page set up as a landing page for first time visitors? Why might this be important?

Have you noticed when you visit people’s business pages, you are bouncing back and forth between the info tab, the small bio under the person’s graphic and reading the wall to get a sense of who this person is and what their business is about? I know I do.

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With the explosion of Facebook profiles and business pages, what are you doing to make your page stand out? As a Social Media Specialist, I help my clients impress and stay top of mind in the Facebook and Social Media space. Here are 3 tips on things you can do to make your Facebook Business Page sing.

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A blog is a great way for you to give your community fresh, valuable information on a regular basis. I did a post on top 10 tips on blogging back in the Fall. If you would like to read it, you’ll find it here. The questions is, does one go with .com or .org? I like the analogy that Matt uses here of owning a home vs renting. Personally, I would much rather own my own and be in control of my own destiny. Wouldn’t you? While the low maintenance aspect of the .com site may seem attractive, what does Matt mean here when he says in the .com version, you have ‘no yard’, and you ‘can’t knock down the walls’? Here are a few key differences you should be aware of.

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There is nothing like the Olympic Games to bring the world together. Over 80 countries have gathered to compete, demonstrate their skills and share their culture and friendship. I am a huge fan of the Olympic Games. This year as I watched some of my favorite sports, I was struck by how many similarities there are between the Games and Social Media. Here are my top 7 ways the Olympics mirror the Social Media landscape.

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As a Social Media Specialist, I coach my clients to use their blog site as their hub so it was time to put my money where my mouth is. It’s so much easier for me now to maintain my Wordpress site than my static website.

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It’s important to take a look at where your traffic is coming from. If you have invested considerable time in your social media sites, you should find that profiles like Facebook, Twitter, LinkedIn, etc., are great sources of traffic to your blog and to your website. You might also find, if you are pushing your blog posts out to the social bookmark sites, that places like Digg, Delicious and Stumbleupon for example are also a source of traffic for you. You will be able to see pretty quickly which sites are the ones that are working best for you and it is here that you should devote a little more time and attention.

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Clock’s Ticking and You Haven’t Even Looked At Your Social Media Sites Today? Prospects and Clients raise the concern about finding the time to commit to Social Media. After all, we are all busy professionals and many times it’s difficult to get done what needs doing in a day.  As a Social Media Specialist Virtual [...]

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As a Social Media Virtual Assistant, I counsel my clients to use Twitter the same as other Social Media sites and that is as a form of relationship building. This means conversation. Would you have a conversation with someone just repeating the same 140 characters over and over again? No! The whole purpose of Twitter is to build that relationship by sharing useful, interesting information – industry related info, links to interesting articles, blogsites, helpful tips, hot discussions in the news and yes, even the occasional tweet about your family! Surely you can find enough things to talk about without repeating the same thing over and over.

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Video Trumps Text Every Time! It should come as no suprise to anyone that video is extremely popular. Why? Because many people learn by what they see rather than what they hear.  Video is usually more entertaining and satisfies both senses.    So video is a terrific way for business owners to reach their audience.  The [...]

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