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Tag Archive 'marketing your business'

Several years ago, I was marketing myself as having the experience to support cross industry businesses large to small. I was running around like a chicken with its head cut off. My efforts were being diluted trying to be too many things for too many people. I came to the realization that my passion was to work with small local business owners in the health and wellness, fitness and eco-friendly industries. My, how that decision crystallized my thinking, my approach and cut down on the time I was spending elsewhere.

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In a recent informal survey of local small business owners, I was surprised to learn how many still rely on costly Telephone Directory listings as a primary means of marketing their business. Interestingly, when I asked them how they themselves find products and services that they are looking for, most said they did their looking online. There seems to be a disconnect between what they do and what they expect their prospects and clients to do.

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