So I did an experiment with one of my clients who is in the food business. I created a profile for them, started a food board and began pinning images that linked to their blog posts – the ones that contained recipes. Within minutes many of those images generated about 20 repins meaning people saw the images and repinned them to their own board. Pinterest was the referring agent in close to 100 hits on their website last month alone.
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Are you a business owner who struggles with what to do or say on sites like Facebook? You might like to start with understanding what others are using it for. This will undoubtedly give you some ideas as to how you can engage your target audience in this space particularly if you are a business owner. Here is a great infographic (compliments of JESS3) that will help you understand Facebook usage for an average user on an average day.
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Most people now agree that Social Media is not going away. They also recognize that it’s time to get serious about implementing and maintaining a social media strategy that will work for their business. Some are doing amazingly well. Others struggle. So, as a Certified Social Media Specialist, what are the top 3 excuses I hear for slacking on setting up or not staying consistent with a social media strategy?
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And while Facebook wants to be at the centre of your online identity, many people find this new release to be intrusive and over the top. For the first time in a long time, I had to revisit my security settings on Facebook and make some adjustments to feel comfortable with the way information will be shared. Here are 5 important points about Facebook’s new Timeline.
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I was beginning to think I was in the minority in my way of thinking but I came across this very recent post that tells me I may not be far off the mark. EdgeRank checker is a free tool that measures your effectiveness on Facebook. And with one out of every 8 minutes being spent online being on Facebook, this is an important measurement to take into account. This post implies that using third party tools like Hootsuite can kill your Facebook EdgeRank. Please click here to read the article.
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For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
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As a business owner, do you duck the uncomfortable questions or complaints that come to you via your Social Media applications or online in general? Do you screen the bad news and omit it from your comment feed on your blog or remove the comments on your Facebook wall so that everything appears perfect in your world? If so, you might be missing out on a wonderful opportunity and doing yourself more harm than good in the long run.
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While Facebook says this new feature is about deepening your relationships and making this a more meaningful experience, let’s not kid ourselves. Think back the changes that Facebook made to the size of the page. As developers or VAs, we know Facebook shrunk the allowable size of the page to enlarge the Ad space. By expanding your information, you are giving Facebook more information to feed its advertisers. For those of you who use Advertising like the ‘Pay per click’ option on Facebook, you know you can target your ad to very specific audiences. The more information Facebook has about you, the better it is for the Advertiser. If you do opt to provide Facebook with more information about you, please make sure you make use of the Friend List feature on Facebook and have your privacy settings set accordingly.
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How is your Social Media Campaign going? Has the balloon burst? Social Media has become mainstream so quickly and you see everyone scrambling now to get on board. But if you are like many people who jumped in and got involved in the Social media space without truly understanding what it’s about, you might be finding your enthusiasm starting to wane. Here are some of the main reasons that people peter out and are not successful in the social media realm.
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