Blogging is a key component in a social media strategy. You are not bound by 140 characters or limited by your Facebook Business Page fan base. It is an ideal platform for you to disseminate great content around the world to your readership and start to become known as an authority in your field. The goal should be to become the person people think of when they think of your product or service and it’s important to use ‘big picture’ thinking. It’s also important that your blog site contain the right elements to maximize your success in this environment. Here are my top 10 blog must haves for 2012:
Having a blog on WordPress.com or Blogspot.com is not ideal. They are fine if you are publishing a personal blog but if your blog is business related, then you should be self-hosted. This means that you manage your blog on your own domain name rather than something like yourname.wordpress.com. The implications of self-hosting are that you own your own content and have accessbility to the myriad of templates and plug-ins out there to really make your site sing. The analogy here would be renting vs owning your own site/content. My personal preference is WordPress. For more information or to start a new blog, click here for more information.