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LinkedIN Company Pages

Did you know… As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members.  As of March 22, 2011, its hiring solutions were used by 73 of the Fortune 100 companies. With over 100 million members now in over 200 countries, LinkedIn is the world’s largest professional network and it’s totally business focused. Now, there are LinkedIn Company Pages.

For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet? Continue Reading »

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One of the things I love most about being a Social Media Virtual Administrator is the fact that I have some control on my carbon footprint. You see, I don’t commute to work every day, my clients don’t need to have additional workspace, equipment and spend extra on utilities for me to get the job done. I also use recyclable materials in my office and home wherever possible.  This is all great. But I do virtually (pardon the pun) all my work online and what was starting to weigh on me, was the knowledge of just what an impact computing has on the environment and so I began to consider green hosting for myself and my clients.

While I don’t pretend to know all there is to know about the subject, one thing I do understand and that is that the IT sector has a big climate impact and all those datacentres out there are using a huge amount of electricity not only to power but also to cool their servers.  So,  I embarked on a journey to find a host provider that had not only talked a good story about being green but one who put their money where their mouth was and appears to have implemented an environmentally sound program for their business. Continue Reading »

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Do you really understand your client? Very recently my husband and I spent 5 days in Barbados.  We were both in need of a break and I was celebrating a birthday so we decided to take a short holiday.  Normally, I do my own research and bookings but this time, I decided to ask for recommendations and we ended up using a travel agent we had never used before.

I was told that she knew the island like the back of her hand. She was a no nonsense kind of person and asked me point blank “what do you want to spend”? It took her no time to make her recommendation of an all-inclusive, deluxe ocean view accommodation we were in search of and we told her to proceed with the booking. In hindsight, she didn’t understand her client. She didn’t ask anywhere near enough questions and I ended cleaning up after her mistakes as best I could. It is now clear I didn’t ask enough questions either. Continue Reading »

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Facebook recently announced a security setting that allows users to view content over a secure network (https) while they are in Facebook.   There have been posts recently by users to inform and encourage others to select this ‘secure’ form of browsing wherever possible. I thought I would share some information with you here that might influence whether you choose this option or not.

For example, as a Certified Social Media Specialist, I encourage my Facebook clients to have a custom landing page (Welcome Page) for first time visitors to their page. It is a wonderful way to welcome prospective clients and introduce them to you and your business.  We can incorporate images, audio, video, etc., and make it a great experience for those who visit your page. It definitely helps with engagement! I create other pages for clients too and customize them to your brand. Continue Reading »

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5 Time Savers

As part of my Social Media services as a Coach and Consultant, I am always checking in with my clients and asking them for their next blog post, more interaction on their Facebook page, a new update on LinkedIn, etc. The biggest complaint I hear from my clients is, “I don’t have time”! This always makes me smile, because when you stop to think about it, time is really all we have. The question is, how well are you using it?  Here are my top 5 time savers.

1. Get clear on who your target market is…

Several years ago, I was marketing myself as having the experience to support cross industry businesses large to small. I was running around like a chicken with its head cut off.  My efforts were being diluted trying to be too many things for too many people.  I came to the realization that my passion was to work with small local business owners in the health and wellness, fitness and eco-friendly industries. My, how that decision crystallized my thinking, my approach and cut down on the time I was spending elsewhere. I now attend one networking group meeting per week.  These networking groups are either totally dedicated to or have a healthy concentration of those business owners in those industries. What are your passions?

Continue Reading »

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There seems to be a lot of focus lately on local business owners -something that I find interesting. I have been focused on small, local business owners for a long time. There seemed to me, to be a need to help local business owners transition to online marketing and help them use cost effective tools like social media to grow their business. Here are 3 ways that your prospects and clients will do business with you in future.

1. Online Searches

If you are still investing in traditional hard copy directories to market your business, it is time to reevaluate. Most of your prospect and client base now do searches for products and services online. 20% of online searches now are ‘local’ searches.  A business owner today,  needs to understand how to properly tag their sites to optimize results.  You need to be ‘findable’ online using these keywords.  It is not enough to rely solely on your website address on your business card for people to find you and to drive traffic to your site.

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Ducking the Issues

As a business owner, do you duck the uncomfortable questions or complaints that come to you via your Social Media applications or online in general? Do you screen the bad news and omit it from your comment feed on your blog or remove the comments on your Facebook wall so that everything appears perfect in your world?  If so, you might be missing out on a wonderful opportunity and doing yourself more harm than good in the long run.

Social media is all about letting people get to know who you are as a business entity and a person. People want to know if you stand behind your product or service or if you are just paying lip service to the idea.

The truth is, a happy customer is going to tell others about your product or service and you will get referral business. When this happens, you feel great, right? And so you should.  But the reality is, you can’t keep 100% of the people happy all of the time and no one is perfect!  And, these unhappy customers are going to find a way to voice their opinion.  Many now take to the online world to vent their frustrations.  This can have considerable impact on your business.  Negative press in the search engines can hang around for a long time – years in fact.  So, consider it a bonus when they actually send you the message rather than telling 1000 of their Facebook friends about their issue where you may or may not hear about it and suffer the consequences.

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For those of you who have taken the leap of faith and changed over your Facebook profile to the newest version, you may have been surprised to see a few things changed and a few that had been removed! Not all of the changes were covered in the ‘tour’. There is no way to go back to the old version once you have switched over.

Facebook will be rolling out this new version to everyone over the course of the next few months.  In this blog post, I’ll discuss 5 items in this new format that you should be aware of.  If after reading this post, you want to change over to the new profile now, you can do so here.

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Reasons Why People Fail in the Social Media Space

How is your Social Media ‘Campaign’ going? Has the balloon burst?  Social Media has become mainstream so quickly and you see everyone scrambling now to get on board.  But if you are like many people who jumped in and got involved in the Social media space without truly understanding what it’s about, you might be finding your enthusiasm starting to wane.   Here are some of the main reasons that people peter out and are not successful in the social media realm.

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Are You Playing Tug-of-War With Some of Your Clients?

In my last post, I discussed 5 Signs that you are working with the wrong support person. This week we’ll discuss the same situation but with the shoe on the other foot.  Are you a service provider who is frustrated with some of your existing client base?  Chances are you knew when you took these clients on in the first place, that there were going to be issues.  So many of us don’t listen to our ‘inner voice’ and are sorry afterwards.  The good news is, it’s never too late to make a change.

Most of the small business owners I work with have little or no technical skills. Many have limited marketing skills as well. So many people go into business because they think they have a great product or idea without appreciating just how many hats they are going to have to wear.  The bottom line is, there are only so many hours in the day and eventually they realize they need help. I coach my clients to spend their time doing what they do best and leave the items that they’ve contracted me for to me!  Work on getting their trust and respect and you can’t go wrong.

There are so many things you can do to maximize your client relationships. Still there will be times when the relationship breaks down.  So, what are 5 signs that you are working with the wrong client?

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