Posted in Brand Management, Business, Marketing, Outsourcing, Personal Development, Public Relations, Reputation Management, self development, Social Media, Social Networking, VA, Virtual Assistant on Feb 5th, 2013
If you are a new or inexperienced business owner and are about to make a buying decision in the form of another person/company’s services that will have an impact on your own success, do yourself a favour and take the time to:
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Of particular interest is the shift in the customer decision making journey as brands no longer can control how and when customers will make a buying decision. Opinions, tastes and preferences expressed by larger pools of influencers (friends, family and peers) now dictate what a consumer will likely do so it’s important to be part of the conversation – listening and learning how consumers are reacting to your brand.
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I touched on this subject some time ago, but it bears repeating in light of two client situations in the past month. Having an online presence is key if you want to stay in business in this day and age. And making sure your website remains up and accessible is very important. Your domain name is a key piece of the puzzle. In this blog post we’ll find out how much you really know about your domain name provider and how to manage your domain.
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So I did an experiment with one of my clients who is in the food business. I created a profile for them, started a food board and began pinning images that linked to their blog posts – the ones that contained recipes. Within minutes many of those images generated about 20 repins meaning people saw the images and repinned them to their own board. Pinterest was the referring agent in close to 100 hits on their website last month alone.
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I am always surprised at how many people come to me and want to make a change over to WordPress but they don’t have access to their own domain name. They don’t know what the login information is or they have given the responsibility over to someone else, who paid for the domain name and invoiced them. What this means, is that you run the risk of having to change your domain name if the person you gave that responsibility to won’t turn it over. How costly would that be especially if your domain name matches your business name, marketing materials, your business cards, etc? If you own the domain name and you cannot put your hands on the login information, expect the domain registrar to put you through a rigorous procedure to confirm that you are the legal owner. It won’t be pretty. I have seen both of these instances happen.
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While I don’t pretend to know all there is to know about the subject, one thing I do understand and that is that the IT sector has a big climate impact and all those datacentres out there are using a huge amount of electricity not only to power but also to cool their servers. So, I embarked on a journey to find a host provider that had not only talked a good story about being green but one who put their money where their mouth was and appears to have implemented an environmentally sound program for their business.
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Facebook recently announced a security setting that allows users to view content over a secure network (https) while they are in Facebook. There have been posts recently by users to inform and encourage others to select this ‘secure’ form of browsing wherever possible. I thought I would share some information with you here that might influence whether you choose this option or not.
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Several years ago, I was marketing myself as having the experience to support cross industry businesses large to small. I was running around like a chicken with its head cut off. My efforts were being diluted trying to be too many things for too many people. I came to the realization that my passion was to work with small local business owners in the health and wellness, fitness and eco-friendly industries. My, how that decision crystallized my thinking, my approach and cut down on the time I was spending elsewhere.
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While Facebook says this new feature is about deepening your relationships and making this a more meaningful experience, let’s not kid ourselves. Think back the changes that Facebook made to the size of the page. As developers or VAs, we know Facebook shrunk the allowable size of the page to enlarge the Ad space. By expanding your information, you are giving Facebook more information to feed its advertisers. For those of you who use Advertising like the ‘Pay per click’ option on Facebook, you know you can target your ad to very specific audiences. The more information Facebook has about you, the better it is for the Advertiser. If you do opt to provide Facebook with more information about you, please make sure you make use of the Friend List feature on Facebook and have your privacy settings set accordingly.
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How is your Social Media Campaign going? Has the balloon burst? Social Media has become mainstream so quickly and you see everyone scrambling now to get on board. But if you are like many people who jumped in and got involved in the Social media space without truly understanding what it’s about, you might be finding your enthusiasm starting to wane. Here are some of the main reasons that people peter out and are not successful in the social media realm.
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