You see, with a laptop, the wonderful world of wireless internet access and some discipline, I was able to publish client blogs, answer emails and deal with any emergencies while on the road and still enjoy my family and our time together. And as a Social Media Specialist, the bulk of the work I do is online, meaning, I have an easily transportable office! It doesn’t matter if I am sitting in my home office in Newmarket, Ontario, in a hotel in Cape Breton, Nova Scotia or in Europe for that matter.
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In a recent informal survey of local small business owners, I was surprised to learn how many still rely on costly Telephone Directory listings as a primary means of marketing their business. Interestingly, when I asked them how they themselves find products and services that they are looking for, most said they did their looking online. There seems to be a disconnect between what they do and what they expect their prospects and clients to do.
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Recently, I embarked on a mission to try and green my office as much as possible. I was on Rogers Daytime (TV) a couple of weeks ago and provided these ways to green your office on the show. Since then, I have had a few people ask me to repeat these tips, so I decided to dedicate my blog to this topic this week. With Earth Day around the corner, I think this is a timely topic. I hope some of these tips will help you as well.
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A blog is a great way for you to give your community fresh, valuable information on a regular basis. I did a post on top 10 tips on blogging back in the Fall. If you would like to read it, you’ll find it here. The questions is, does one go with .com or .org? I like the analogy that Matt uses here of owning a home vs renting. Personally, I would much rather own my own and be in control of my own destiny. Wouldn’t you? While the low maintenance aspect of the .com site may seem attractive, what does Matt mean here when he says in the .com version, you have ‘no yard’, and you ‘can’t knock down the walls’? Here are a few key differences you should be aware of.
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Posted in Brand Management, Business, Marketing, Outsourcing, Public Relations, Reputation Management, Social Media, Social Networking, VA, Virtual Assistant on Mar 12th, 2010
3 Ways to Reputation Management – Keeping An Ear to the Ground Yes, it’s true! People talk about their life experiences – good or bad every day. In the past, they would tell their friends, family and co-workers, but here’s what’s changed. Now anyone can go online and spread word of that experience… with the [...]
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With Twitter usage up dramatically lately, it would appear that many are beginning to realize its potential to really help drive their business forward. Check out this interview that Chris Brogan did recently with Restauranteur Joe Sorge who owns AJ Bombers in Milwaukee, Wisconsin. See how Twitter has in his words, ‘built his business’.
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As a Social Media Specialist, I coach my clients to use their blog site as their hub so it was time to put my money where my mouth is. It’s so much easier for me now to maintain my Wordpress site than my static website.
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Posted in Advertizing, Brand Management, Business, Marketing, Outsourcing, Public Relations, Reputation Management, Social Media, Social Networking, VA, Virtual Assistant on Sep 1st, 2009
Twitter is the little rock star of the Social Media world. Who would have thought that 140 characters could be so powerful? Millions are using Twitter as a means of driving traffic to their own sites, to others’ sites and for communicating with the masses in real time. Yet for some, Twitter still seems a mystery. As a Social Media Specialist VA, I coach clients on Social Media usage. Here are my top 5 No-No when it comes to Twitter!
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Not everyone has the skills to successfully implement the first 6 strategies I’ve outlined above. Using a Social Media Specialist Virtual Assistant can be a good way to achieve success. This doesn’t mean that you can offload the entire responsibility onto your VA for your Social Media campaign. Social Media requires your authentic voice which allows your readership to get to know who you are and what you are about. What a VA CAN do, is help you identify your goals and strategies, and take on some of the tasks that require things like research, optimization, syndication, fine-tuning and basically help you stay on track. I offer coaching and consulting, assessment and strategy, profile set-up and ongoing maintenance and support.
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I wonder how many businesses out there are paying attention to the change that is going on in terms of brand and reputation management. With the proliferation of Social Media, the power to define and control a brand is now shifting from corporations and institutions to individuals and communities.
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