And while Facebook wants to be at the centre of your online identity, many people find this new release to be intrusive and over the top. For the first time in a long time, I had to revisit my security settings on Facebook and make some adjustments to feel comfortable with the way information will be shared. Here are 5 important points about Facebook’s new Timeline.
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I am always surprised at how many people come to me and want to make a change over to WordPress but they don’t have access to their own domain name. They don’t know what the login information is or they have given the responsibility over to someone else, who paid for the domain name and invoiced them. What this means, is that you run the risk of having to change your domain name if the person you gave that responsibility to won’t turn it over. How costly would that be especially if your domain name matches your business name, marketing materials, your business cards, etc? If you own the domain name and you cannot put your hands on the login information, expect the domain registrar to put you through a rigorous procedure to confirm that you are the legal owner. It won’t be pretty. I have seen both of these instances happen.
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While I don’t pretend to know all there is to know about the subject, one thing I do understand and that is that the IT sector has a big climate impact and all those datacentres out there are using a huge amount of electricity not only to power but also to cool their servers. So, I embarked on a journey to find a host provider that had not only talked a good story about being green but one who put their money where their mouth was and appears to have implemented an environmentally sound program for their business.
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How is your Social Media Campaign going? Has the balloon burst? Social Media has become mainstream so quickly and you see everyone scrambling now to get on board. But if you are like many people who jumped in and got involved in the Social media space without truly understanding what it’s about, you might be finding your enthusiasm starting to wane. Here are some of the main reasons that people peter out and are not successful in the social media realm.
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I got a call a few weeks ago from a small local business owner who was very frustrated with her web designer. You know the type; someone who holds their cards close to their chest and would rather baffle the client with BS and hold them hostage.
This website person actually told me they were smarter than the people at GoDaddy. WOW. Seriously?
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You see, with a laptop, the wonderful world of wireless internet access and some discipline, I was able to publish client blogs, answer emails and deal with any emergencies while on the road and still enjoy my family and our time together. And as a Social Media Specialist, the bulk of the work I do is online, meaning, I have an easily transportable office! It doesn’t matter if I am sitting in my home office in Newmarket, Ontario, in a hotel in Cape Breton, Nova Scotia or in Europe for that matter.
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In a recent informal survey of local small business owners, I was surprised to learn how many still rely on costly Telephone Directory listings as a primary means of marketing their business. Interestingly, when I asked them how they themselves find products and services that they are looking for, most said they did their looking online. There seems to be a disconnect between what they do and what they expect their prospects and clients to do.
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Recently, I embarked on a mission to try and green my office as much as possible. I was on Rogers Daytime (TV) a couple of weeks ago and provided these ways to green your office on the show. Since then, I have had a few people ask me to repeat these tips, so I decided to dedicate my blog to this topic this week. With Earth Day around the corner, I think this is a timely topic. I hope some of these tips will help you as well.
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A blog is a great way for you to give your community fresh, valuable information on a regular basis. I did a post on top 10 tips on blogging back in the Fall. If you would like to read it, you’ll find it here. The questions is, does one go with .com or .org? I like the analogy that Matt uses here of owning a home vs renting. Personally, I would much rather own my own and be in control of my own destiny. Wouldn’t you? While the low maintenance aspect of the .com site may seem attractive, what does Matt mean here when he says in the .com version, you have ‘no yard’, and you ‘can’t knock down the walls’? Here are a few key differences you should be aware of.
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Posted in Brand Management, Business, Marketing, Outsourcing, Public Relations, Reputation Management, Social Media, Social Networking, VA, Virtual Assistant on Mar 12th, 2010
3 Ways to Reputation Management – Keeping An Ear to the Ground Yes, it’s true! People talk about their life experiences – good or bad every day. In the past, they would tell their friends, family and co-workers, but here’s what’s changed. Now anyone can go online and spread word of that experience… with the [...]
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