As a Social Media Virtual Assistant, I counsel my clients to use Twitter the same as other Social Media sites and that is as a form of relationship building. This means conversation. Would you have a conversation with someone just repeating the same 140 characters over and over again? No! The whole purpose of Twitter is to build that relationship by sharing useful, interesting information – industry related info, links to interesting articles, blogsites, helpful tips, hot discussions in the news and yes, even the occasional tweet about your family! Surely you can find enough things to talk about without repeating the same thing over and over.
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Video Trumps Text Every Time! It should come as no suprise to anyone that video is extremely popular. Why? Because many people learn by what they see rather than what they hear. Video is usually more entertaining and satisfies both senses. So video is a terrific way for business owners to reach their audience. The [...]
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Grand-daddy Of The Social Media Sites I consider my LinkedIn profile like an “About Me” page on a website. I point people to my LinkedIn page to find out more about me. Why? Because LinkedIn is really your resume online! More importantly, you can keep your work history, activities, interests and personal information up to date yourself [...]
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Posted in Advertizing, Brand Management, Business, Marketing, Outsourcing, Public Relations, Reputation Management, Social Media, Social Networking, VA, Virtual Assistant on Sep 1st, 2009
Twitter is the little rock star of the Social Media world. Who would have thought that 140 characters could be so powerful? Millions are using Twitter as a means of driving traffic to their own sites, to others’ sites and for communicating with the masses in real time. Yet for some, Twitter still seems a mystery. As a Social Media Specialist VA, I coach clients on Social Media usage. Here are my top 5 No-No when it comes to Twitter!
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Not everyone has the skills to successfully implement the first 6 strategies I’ve outlined above. Using a Social Media Specialist Virtual Assistant can be a good way to achieve success. This doesn’t mean that you can offload the entire responsibility onto your VA for your Social Media campaign. Social Media requires your authentic voice which allows your readership to get to know who you are and what you are about. What a VA CAN do, is help you identify your goals and strategies, and take on some of the tasks that require things like research, optimization, syndication, fine-tuning and basically help you stay on track. I offer coaching and consulting, assessment and strategy, profile set-up and ongoing maintenance and support.
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I was thinking the other day that this might be why I am so passionate about Social Media. It allows me to ‘travel’ and meet new people. Through the magic of the Internet, I have had the opportunity to meet and develop wonderful relationships with people all over the world. Even though I haven’t traveled to their cities in person, I’ve had the opportunity to learn about them, their families and their cities. But equally important, I’ve had the opportunity to learn about their businesses – their goals and aspirations and even their struggles.
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I wonder how many businesses out there are paying attention to the change that is going on in terms of brand and reputation management. With the proliferation of Social Media, the power to define and control a brand is now shifting from corporations and institutions to individuals and communities.
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A good partnership with a Virtual Assistant can be like a well oiled dressage team. Each contributes masterfully. One excels because of the other. The magic comes from repeated long term effort on both parts to achieve success and will overtime, appear effortless. A really good partnership means both parties know when to be the horse and when to be the rider.
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The video is both entertaining and educational. So why is it that there are so few views? Why is no one jumping on proliferating this link as they did for Susan Boyle just weeks ago. Surely everyone knows by now that the rainforests are the lungs of the plant. This is critical situation. Why aren’t we banding together to keep this issue at the forefront?
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Applications like Twitter have seen huge growth recently not just in North America but worldwide and no doubt celebrities have aided that growth with their reach. Because of them, millions more have come to know the power of Social Media whether they use it for personal use or to grow their business.
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