So I did an experiment with one of my clients who is in the food business. I created a profile for them, started a food board and began pinning images that linked to their blog posts – the ones that contained recipes. Within minutes many of those images generated about 20 repins meaning people saw the images and repinned them to their own board. Pinterest was the referring agent in close to 100 hits on their website last month alone.
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Have you wondered just how widespread Social Media is here in Canada? As a business owner, it’s critical that you keep your finger on the pulse and understand the reach that social media has and how best to build relationships with your target markets moving forward. So how does Canada stack up with respect to Social Media usage?
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In addition to the cover, you also get a profile picture space. One should consider using your logo in this space as this is the image that will follow you around Facebook from a business point of view. You can upload images that are 180 x 180 pixels that will get reduced to 32 x 32 for the thumbnail, so be sure you pick something that is legible. If you are branding yourself, using your own image could work here as well.
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Are you a business owner who struggles with what to do or say on sites like Facebook? You might like to start with understanding what others are using it for. This will undoubtedly give you some ideas as to how you can engage your target audience in this space particularly if you are a business owner. Here is a great infographic (compliments of JESS3) that will help you understand Facebook usage for an average user on an average day.
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There is good news if you are using WordPress as your vehicle to blog however, as you can also use this site as your main website. Your content can be easily moved from a static site to your WP site. One site means easier maintenance for you, less confusion for your prospects and clients and no doubt less expensive. If you are determined to retain your static site and your hosting company does not support WordPress, you have a couple of choices:
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Most people now agree that Social Media is not going away. They also recognize that it’s time to get serious about implementing and maintaining a social media strategy that will work for their business. Some are doing amazingly well. Others struggle. So, as a Certified Social Media Specialist, what are the top 3 excuses I hear for slacking on setting up or not staying consistent with a social media strategy?
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And while Facebook wants to be at the centre of your online identity, many people find this new release to be intrusive and over the top. For the first time in a long time, I had to revisit my security settings on Facebook and make some adjustments to feel comfortable with the way information will be shared. Here are 5 important points about Facebook’s new Timeline.
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I was beginning to think I was in the minority in my way of thinking but I came across this very recent post that tells me I may not be far off the mark. EdgeRank checker is a free tool that measures your effectiveness on Facebook. And with one out of every 8 minutes being spent online being on Facebook, this is an important measurement to take into account. This post implies that using third party tools like Hootsuite can kill your Facebook EdgeRank. Please click here to read the article.
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For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
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Facebook recently announced a security setting that allows users to view content over a secure network (https) while they are in Facebook. There have been posts recently by users to inform and encourage others to select this ‘secure’ form of browsing wherever possible. I thought I would share some information with you here that might influence whether you choose this option or not.
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