LinkedIn added ‘endorsements’ to the profiles recently. While some people consider this fluff, I disagree. This is yet another touch point and recognition of your business and your skill set. Remember to return the favour by acknowledging others’ talents too. What goes around, comes around in this space.
Category Archive for 'Public Relations'
Posted in Brand Management, Business, Marketing, Outsourcing, Personal Development, Public Relations, Reputation Management, self development, Social Media, Social Networking, VA, Virtual Assistant on Feb 5th, 2013
If you are a new or inexperienced business owner and are about to make a buying decision in the form of another person/company’s services that will have an impact on your own success, do yourself a favour and take the time to:
The Eaton Centre food court shootings this past week in Toronto left one person dead and many injured. This was a shocking incident in Toronto, normally known as a pretty safe city to live in. Not surprisingly to me, this story broke on Twitter and went viral very quickly. Global TV called me yesterday and asked to interview me on the role that social media plays in the news today. I obliged but knew that they were going to have trouble with what I had to say.
There is good news if you are using WordPress as your vehicle to blog however, as you can also use this site as your main website. Your content can be easily moved from a static site to your WP site. One site means easier maintenance for you, less confusion for your prospects and clients and no doubt less expensive. If you are determined to retain your static site and your hosting company does not support WordPress, you have a couple of choices:
As a business owner, do you duck the uncomfortable questions or complaints that come to you via your Social Media applications or online in general? Do you screen the bad news and omit it from your comment feed on your blog or remove the comments on your Facebook wall so that everything appears perfect in your world? If so, you might be missing out on a wonderful opportunity and doing yourself more harm than good in the long run.
I got a call a few weeks ago from a small local business owner who was very frustrated with her web designer. You know the type; someone who holds their cards close to their chest and would rather baffle the client with BS and hold them hostage.
This website person actually told me they were smarter than the people at GoDaddy. WOW. Seriously?
Tweet 3 Ways to Reputation Management – Keeping An Ear to the Ground Yes, it’s true! People talk about their life experiences – good or bad every day. In the past, they would tell their friends, family and co-workers, but here’s what’s changed. Now anyone can go online and spread word of that experience… with [...]
Tweet Grand-daddy Of The Social Media Sites I consider my LinkedIn profile like an “About Me” page on a website. I point people to my LinkedIn page to find out more about me. Why? Because LinkedIn is really your resume online! More importantly, you can keep your work history, activities, interests and personal information up to date [...]
Twitter is the little rock star of the Social Media world. Who would have thought that 140 characters could be so powerful? Millions are using Twitter as a means of driving traffic to their own sites, to others’ sites and for communicating with the masses in real time. Yet for some, Twitter still seems a mystery. As a Social Media Specialist VA, I coach clients on Social Media usage. Here are my top 5 No-No when it comes to Twitter!
I wonder how many businesses out there are paying attention to the change that is going on in terms of brand and reputation management. With the proliferation of Social Media, the power to define and control a brand is now shifting from corporations and institutions to individuals and communities.