LinkedIn added ‘endorsements’ to the profiles recently. While some people consider this fluff, I disagree. This is yet another touch point and recognition of your business and your skill set. Remember to return the favour by acknowledging others’ talents too. What goes around, comes around in this space.
Category Archive for 'Outsourcing'
With the announcement last week from Facebook on the upcoming facelift to the Newsfeed (the first in Facebook’s 7 year history), I thought it might be helpful to outline 3 of the major changes and guidance on how to switch up your marketing approach to take advantage of this new roll out.
Posted in Brand Management, Business, Marketing, Outsourcing, Personal Development, Public Relations, Reputation Management, self development, Social Media, Social Networking, VA, Virtual Assistant on Feb 5th, 2013
If you are a new or inexperienced business owner and are about to make a buying decision in the form of another person/company’s services that will have an impact on your own success, do yourself a favour and take the time to:
When is the last time you updated your website? If it’s been more than a few years, your website could be considered stale. We live in an attention based society now and people who surf the net want to see things that are fresh and new. So here is a checklist of 10 things your website should have to keep an attentive audience and help you build relationships and traffic.
Of particular interest is the shift in the customer decision making journey as brands no longer can control how and when customers will make a buying decision. Opinions, tastes and preferences expressed by larger pools of influencers (friends, family and peers) now dictate what a consumer will likely do so it’s important to be part of the conversation – listening and learning how consumers are reacting to your brand.
In addition to the cover, you also get a profile picture space. One should consider using your logo in this space as this is the image that will follow you around Facebook from a business point of view. You can upload images that are 180 x 180 pixels that will get reduced to 32 x 32 for the thumbnail, so be sure you pick something that is legible. If you are branding yourself, using your own image could work here as well.
There is good news if you are using WordPress as your vehicle to blog however, as you can also use this site as your main website. Your content can be easily moved from a static site to your WP site. One site means easier maintenance for you, less confusion for your prospects and clients and no doubt less expensive. If you are determined to retain your static site and your hosting company does not support WordPress, you have a couple of choices:
I am always surprised at how many people come to me and want to make a change over to WordPress but they don’t have access to their own domain name. They don’t know what the login information is or they have given the responsibility over to someone else, who paid for the domain name and invoiced them. What this means, is that you run the risk of having to change your domain name if the person you gave that responsibility to won’t turn it over. How costly would that be especially if your domain name matches your business name, marketing materials, your business cards, etc? If you own the domain name and you cannot put your hands on the login information, expect the domain registrar to put you through a rigorous procedure to confirm that you are the legal owner. It won’t be pretty. I have seen both of these instances happen.
For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
While I don’t pretend to know all there is to know about the subject, one thing I do understand and that is that the IT sector has a big climate impact and all those datacentres out there are using a huge amount of electricity not only to power but also to cool their servers. So, I embarked on a journey to find a host provider that had not only talked a good story about being green but one who put their money where their mouth was and appears to have implemented an environmentally sound program for their business.