The highlight of the day for me was watching the Centre’s clients complete the race. Two of them were able to get up out of their wheelchairs and with assistance, walk across the finish line. I was overcome with emotion as I watched their families cheering them on as they reached that milestone. What an amazing achievement. I am more determined than ever to help them any way I can. One day I hope to see Kevin walk across that finish line too.
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LinkedIn added ‘endorsements’ to the profiles recently. While some people consider this fluff, I disagree. This is yet another touch point and recognition of your business and your skill set. Remember to return the favour by acknowledging others’ talents too. What goes around, comes around in this space.
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With the announcement last week from Facebook on the upcoming facelift to the Newsfeed (the first in Facebook’s 7 year history), I thought it might be helpful to outline 3 of the major changes and guidance on how to switch up your marketing approach to take advantage of this new roll out.
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Of particular interest is the shift in the customer decision making journey as brands no longer can control how and when customers will make a buying decision. Opinions, tastes and preferences expressed by larger pools of influencers (friends, family and peers) now dictate what a consumer will likely do so it’s important to be part of the conversation – listening and learning how consumers are reacting to your brand.
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Tweet Many of my clients and prospects cringe at the thought of having to write a blog post weekly or bi-weekly. They are concerned that they won’t be able to come up with that amount of content or that their schedules are so busy they won’t have time. As a Social Media Specialist, I counsel [...]
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The search engines use what are called ‘spiders’ or ‘robots’ that scan your website on a periodic basis (some more often than others). When they scan your website, they are looking for keywords that they can then use to add to their database. This is called indexing your site. When you have a well indexed site, you have a better chance of having your website float to the top of the results pages. For many of the clients I work with, they have a website but these keywords have either never been identified in the proper format that Google can use or they are inadequate.
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I actually have many clients who, when they stay committed to the process, have seen good results using social media tools. Karen for example, has seen a 143% uplift in visits to her website in the past month over the same period last year. This has happened as a result of Karen staying on top of her blogs, posting regular entries on her Facebook business page and engaging her audience in an authentic way. In opening herself up, building those relationships and demonstrating not only her expertise but showing a willingness to share who she is as a person as well as a business entity, people have begun to trust her and are more comfortable enrolling in her seminars and private sessions. Of course for your business model, you might need to engage people in a different social media space, but the overall concept is the same.
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The Eaton Centre food court shootings this past week in Toronto left one person dead and many injured. This was a shocking incident in Toronto, normally known as a pretty safe city to live in. Not surprisingly to me, this story broke on Twitter and went viral very quickly. Global TV called me yesterday and asked to interview me on the role that social media plays in the news today. I obliged but knew that they were going to have trouble with what I had to say.
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