So I did an experiment with one of my clients who is in the food business. I created a profile for them, started a food board and began pinning images that linked to their blog posts – the ones that contained recipes. Within minutes many of those images generated about 20 repins meaning people saw the images and repinned them to their own board. Pinterest was the referring agent in close to 100 hits on their website last month alone.
Read Full Post »
Have you wondered just how widespread Social Media is here in Canada? As a business owner, it’s critical that you keep your finger on the pulse and understand the reach that social media has and how best to build relationships with your target markets moving forward. So how does Canada stack up with respect to Social Media usage?
Read Full Post »
In addition to the cover, you also get a profile picture space. One should consider using your logo in this space as this is the image that will follow you around Facebook from a business point of view. You can upload images that are 180 x 180 pixels that will get reduced to 32 x 32 for the thumbnail, so be sure you pick something that is legible. If you are branding yourself, using your own image could work here as well.
Read Full Post »
Are you a business owner who struggles with what to do or say on sites like Facebook? You might like to start with understanding what others are using it for. This will undoubtedly give you some ideas as to how you can engage your target audience in this space particularly if you are a business owner. Here is a great infographic (compliments of JESS3) that will help you understand Facebook usage for an average user on an average day.
Read Full Post »
There is good news if you are using WordPress as your vehicle to blog however, as you can also use this site as your main website. Your content can be easily moved from a static site to your WP site. One site means easier maintenance for you, less confusion for your prospects and clients and no doubt less expensive. If you are determined to retain your static site and your hosting company does not support WordPress, you have a couple of choices:
Read Full Post »
Most people now agree that Social Media is not going away. They also recognize that it’s time to get serious about implementing and maintaining a social media strategy that will work for their business. Some are doing amazingly well. Others struggle. So, as a Certified Social Media Specialist, what are the top 3 excuses I hear for slacking on setting up or not staying consistent with a social media strategy?
Read Full Post »
And while Facebook wants to be at the centre of your online identity, many people find this new release to be intrusive and over the top. For the first time in a long time, I had to revisit my security settings on Facebook and make some adjustments to feel comfortable with the way information will be shared. Here are 5 important points about Facebook’s new Timeline.
Read Full Post »
I was beginning to think I was in the minority in my way of thinking but I came across this very recent post that tells me I may not be far off the mark. EdgeRank checker is a free tool that measures your effectiveness on Facebook. And with one out of every 8 minutes being spent online being on Facebook, this is an important measurement to take into account. This post implies that using third party tools like Hootsuite can kill your Facebook EdgeRank. Please click here to read the article.
Read Full Post »
I am always surprised at how many people come to me and want to make a change over to WordPress but they don’t have access to their own domain name. They don’t know what the login information is or they have given the responsibility over to someone else, who paid for the domain name and invoiced them. What this means, is that you run the risk of having to change your domain name if the person you gave that responsibility to won’t turn it over. How costly would that be especially if your domain name matches your business name, marketing materials, your business cards, etc? If you own the domain name and you cannot put your hands on the login information, expect the domain registrar to put you through a rigorous procedure to confirm that you are the legal owner. It won’t be pretty. I have seen both of these instances happen.
Read Full Post »
For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
Read Full Post »
