LinkedIn added ‘endorsements’ to the profiles recently. While some people consider this fluff, I disagree. This is yet another touch point and recognition of your business and your skill set. Remember to return the favour by acknowledging others’ talents too. What goes around, comes around in this space.
Category Archive for 'Brand Management'
With the announcement last week from Facebook on the upcoming facelift to the Newsfeed (the first in Facebook’s 7 year history), I thought it might be helpful to outline 3 of the major changes and guidance on how to switch up your marketing approach to take advantage of this new roll out.
Posted in Brand Management, Business, Marketing, Outsourcing, Personal Development, Public Relations, Reputation Management, self development, Social Media, Social Networking, VA, Virtual Assistant on Feb 5th, 2013
If you are a new or inexperienced business owner and are about to make a buying decision in the form of another person/company’s services that will have an impact on your own success, do yourself a favour and take the time to:
When is the last time you updated your website? If it’s been more than a few years, your website could be considered stale. We live in an attention based society now and people who surf the net want to see things that are fresh and new. So here is a checklist of 10 things your website should have to keep an attentive audience and help you build relationships and traffic.
Of particular interest is the shift in the customer decision making journey as brands no longer can control how and when customers will make a buying decision. Opinions, tastes and preferences expressed by larger pools of influencers (friends, family and peers) now dictate what a consumer will likely do so it’s important to be part of the conversation – listening and learning how consumers are reacting to your brand.
Tweet Many of my clients and prospects cringe at the thought of having to write a blog post weekly or bi-weekly. They are concerned that they won’t be able to come up with that amount of content or that their schedules are so busy they won’t have time. As a Social Media Specialist, I counsel [...]
Do you have a Facebook business page but very few ‘Likes’? It is important to know that people who are friends with you on your personal profile do not see what you put out on your business page unless they Like your page even though it might appear to you that the two profiles are tied together. As a social media specialist, I am often asked how someone can get more people to ‘Like’ their Page. And with Facebook reaching 1 billion active users today, there are many good reasons to be active on Facebook. Here are my top ten in reverse order.
I touched on this subject some time ago, but it bears repeating in light of two client situations in the past month. Having an online presence is key if you want to stay in business in this day and age. And making sure your website remains up and accessible is very important. Your domain name is a key piece of the puzzle. In this blog post we’ll find out how much you really know about your domain name provider and how to manage your domain.
The search engines use what are called ‘spiders’ or ‘robots’ that scan your website on a periodic basis (some more often than others). When they scan your website, they are looking for keywords that they can then use to add to their database. This is called indexing your site. When you have a well indexed site, you have a better chance of having your website float to the top of the results pages. For many of the clients I work with, they have a website but these keywords have either never been identified in the proper format that Google can use or they are inadequate.
I actually have many clients who, when they stay committed to the process, have seen good results using social media tools. Karen for example, has seen a 143% uplift in visits to her website in the past month over the same period last year. This has happened as a result of Karen staying on top of her blogs, posting regular entries on her Facebook business page and engaging her audience in an authentic way. In opening herself up, building those relationships and demonstrating not only her expertise but showing a willingness to share who she is as a person as well as a business entity, people have begun to trust her and are more comfortable enrolling in her seminars and private sessions. Of course for your business model, you might need to engage people in a different social media space, but the overall concept is the same.