Most people now agree that Social Media is not going away. They also recognize that it’s time to get serious about implementing and maintaining a social media strategy that will work for their business. Some are doing amazingly well. Others struggle. So, as a Certified Social Media Specialist, what are the top 3 excuses I hear for slacking on setting up or not staying consistent with a social media strategy?
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I was beginning to think I was in the minority in my way of thinking but I came across this very recent post that tells me I may not be far off the mark. EdgeRank checker is a free tool that measures your effectiveness on Facebook. And with one out of every 8 minutes being spent online being on Facebook, this is an important measurement to take into account. This post implies that using third party tools like Hootsuite can kill your Facebook EdgeRank. Please click here to read the article.
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For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
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Facebook recently announced a security setting that allows users to view content over a secure network (https) while they are in Facebook. There have been posts recently by users to inform and encourage others to select this ‘secure’ form of browsing wherever possible. I thought I would share some information with you here that might influence whether you choose this option or not.
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Your business might already be listed on Google and you aren’t even aware of it! Back in October of last year, Google consolidated the Google Places information with the general web searches. You will now generally find these local business search results on the first page of Google. You will be able to identify them by the red markers that coordinate to Google maps. If your business listing shows up and says ‘unverified’ next to it, it is time to claim it and take ownership of the information. There is a right way to do this, so if you need help, you should contact someone who understands how Google treats this information. This is something that I do for my clients when I set them up on the social media space.
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Do you have a Facebook Business Page? Do you have a Welcome Page set up as a landing page for first time visitors? Why might this be important?
Have you noticed when you visit people’s business pages, you are bouncing back and forth between the info tab, the small bio under the person’s graphic and reading the wall to get a sense of who this person is and what their business is about? I know I do.
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In a recent informal survey of local small business owners, I was surprised to learn how many still rely on costly Telephone Directory listings as a primary means of marketing their business. Interestingly, when I asked them how they themselves find products and services that they are looking for, most said they did their looking online. There seems to be a disconnect between what they do and what they expect their prospects and clients to do.
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Posted in Advertizing, Brand Management, Business, Marketing, Outsourcing, Public Relations, Reputation Management, Social Media, Social Networking, VA, Virtual Assistant on Sep 1st, 2009
Twitter is the little rock star of the Social Media world. Who would have thought that 140 characters could be so powerful? Millions are using Twitter as a means of driving traffic to their own sites, to others’ sites and for communicating with the masses in real time. Yet for some, Twitter still seems a mystery. As a Social Media Specialist VA, I coach clients on Social Media usage. Here are my top 5 No-No when it comes to Twitter!
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I wonder how many businesses out there are paying attention to the change that is going on in terms of brand and reputation management. With the proliferation of Social Media, the power to define and control a brand is now shifting from corporations and institutions to individuals and communities.
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Posted in Advertizing, Business, Marketing on May 1st, 2009
Unless you own shares in this company, why on earth would you waste valuable advertizing dollars to promote their product when you could easily customize the signature block to include your own business name and contact information and whatever other data that is pertinent to marketing and growing your business?
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