LinkedIn added ‘endorsements’ to the profiles recently. While some people consider this fluff, I disagree. This is yet another touch point and recognition of your business and your skill set. Remember to return the favour by acknowledging others’ talents too. What goes around, comes around in this space.
Category Archive for 'Advertizing'
With the announcement last week from Facebook on the upcoming facelift to the Newsfeed (the first in Facebook’s 7 year history), I thought it might be helpful to outline 3 of the major changes and guidance on how to switch up your marketing approach to take advantage of this new roll out.
When is the last time you updated your website? If it’s been more than a few years, your website could be considered stale. We live in an attention based society now and people who surf the net want to see things that are fresh and new. So here is a checklist of 10 things your website should have to keep an attentive audience and help you build relationships and traffic.
Do you have a Facebook business page but very few ‘Likes’? It is important to know that people who are friends with you on your personal profile do not see what you put out on your business page unless they Like your page even though it might appear to you that the two profiles are tied together. As a social media specialist, I am often asked how someone can get more people to ‘Like’ their Page. And with Facebook reaching 1 billion active users today, there are many good reasons to be active on Facebook. Here are my top ten in reverse order.
The search engines use what are called ‘spiders’ or ‘robots’ that scan your website on a periodic basis (some more often than others). When they scan your website, they are looking for keywords that they can then use to add to their database. This is called indexing your site. When you have a well indexed site, you have a better chance of having your website float to the top of the results pages. For many of the clients I work with, they have a website but these keywords have either never been identified in the proper format that Google can use or they are inadequate.
I actually have many clients who, when they stay committed to the process, have seen good results using social media tools. Karen for example, has seen a 143% uplift in visits to her website in the past month over the same period last year. This has happened as a result of Karen staying on top of her blogs, posting regular entries on her Facebook business page and engaging her audience in an authentic way. In opening herself up, building those relationships and demonstrating not only her expertise but showing a willingness to share who she is as a person as well as a business entity, people have begun to trust her and are more comfortable enrolling in her seminars and private sessions. Of course for your business model, you might need to engage people in a different social media space, but the overall concept is the same.
Most people now agree that Social Media is not going away. They also recognize that it’s time to get serious about implementing and maintaining a social media strategy that will work for their business. Some are doing amazingly well. Others struggle. So, as a Certified Social Media Specialist, what are the top 3 excuses I hear for slacking on setting up or not staying consistent with a social media strategy?
I was beginning to think I was in the minority in my way of thinking but I came across this very recent post that tells me I may not be far off the mark. EdgeRank checker is a free tool that measures your effectiveness on Facebook. And with one out of every 8 minutes being spent online being on Facebook, this is an important measurement to take into account. This post implies that using third party tools like Hootsuite can kill your Facebook EdgeRank. Please click here to read the article.
For all you business owners out there, if you haven’t already done so, maybe it’s time to capitalize on LinkedIn’s announcement back in November 2010 of its Company Pages. More than 2 million companies now have a LinkedIn Company Page. Have you got a Company Page yet?
Facebook recently announced a security setting that allows users to view content over a secure network (https) while they are in Facebook. There have been posts recently by users to inform and encourage others to select this ‘secure’ form of browsing wherever possible. I thought I would share some information with you here that might influence whether you choose this option or not.