Facebook Landing Pages – Why They’re Hot
Do you have a Facebook Business Page? Do you have a Welcome Page set up as a landing page for first time visitors? Why might this be important?
Have you noticed when you visit people’s business pages, you are bouncing back and forth between the info tab, the small bio under the person’s graphic and reading the wall to get a sense of who this person is and what their business is about? I know I do.
Do you find you get more information on some people’s pages than others? Why is that? That’s because not all business pages are created equal! By this I mean that the templates that Facebook offer you, are chosen based upon the industry that you are in (i.e., what you specify when you first set up the page. You should also know that when you choose the business name and the industry, these cannot be changed. You would have to delete the page and start over, so choose wisely).). A brick and mortar retailer for example will be given the place to enter their store hours etc., but not given any space to include who they are, what their business is, their mission or their objectives – this template is reserved for businesses that are more Consultative in nature. So in many cases, when you visit someone’s page, you will either land on their less than informative ‘info page’ or on their ‘wall’ and right into the middle of the conversation.
So how does one create a welcoming environment so that you can tell people who you are, what you are about both as a person and as a business entity? This is where the Facebook Welcome Pages (landing pages) have become so popular. Not only can you tell people in words, but you can incorporate video, audio and pictures to make the page more exciting. It’s another great touch point. In addition, you can set this up so that it is the default landing page for anyone new visiting your page. Once they ‘like’ the page, from then on, each time they return to the page, they will go directly to the wall. It’s a nice warm welcome and people will gravitate to your page. In addition, this page should be properly branded to reflect your Facebook business page and all your other online sites.
This Welcome Page needs to be created using Facebook Markup Language (FBML) and this is an application that can be added to your page. Unless you have the necessary technical skills, this isn’t something that most of you will tackle on your own, but thankfully there are people out there like me, a Social Media Specialist with training in Facebook Business Pages, who can help you set one up! Please feel free to contact me or another qualified Virtual Administrator that you may know.
I would love your feedback on Welcome Pages that you have seen and admired, or even your own! You’ll get commentluv here on my site. That’s a plug in for bloggers. Leave a comment and you can leave a link back to your own site.
Until next time,
Joanne
While physically located in Newmarket, ON where Joanne lives with her family, she is virtually yours, anywhere.
