Seeing The Forest From The Trees
Are you:
- Struggling with Social Media and where it fits into your overall marketing strategy?
- Unsure of which Social Media applications to invest in?
- Or, do you find yourself wanting to jump on the bandwagon just because everyone else is?
- Have you lost track of the big picture?
It is so easy to get caught up in the flurry of activity lately surrounding Social Media. Everyone is talking about it. Celebrities like Oprah Winfrey and Barbara Walters have jumped on board in the last week, YouTube, Twitter and Facebook are hopping with the new celebrity of Susan Boyle from Britain’s Got Talent and it seems everywhere you turn, someone is talking about the “new” marketing landscape.
But before you jump on the bandwagon, I think it’s important to have a good grip on the big picture when it comes to your business. Be an eagle! If your audience is hanging out in the Social Media environment, make sure that you know exactly where they are so that your efforts are effective. Don’t jump in and participate just because everyone else is. Get help if you are unsure.
As a Social Media Specialist Virtual Assistant, there are lots of ways that I can help you decipher where you should be spending your time and effort and whether you should be there at all. There are still situations that are more conducive to more traditional forms of direct marketing and if they work for you and your business, stay the course. A balanced approach is key. Social Media is a wonderful way to instantly reach a targeted group, develop relationships and build your business, but only if your audience is reachable in this environment.
If they aren’t, there’s no point in trying to ram a square peg into a round hole. 
Over time, you may find that your business changes and there is a need to incorporate Social Media into your overall strategy. That’s great! And if you do decide to enter this new world, understand that it takes time and active participation to perform well in this environment. The purpose of Social Media is to engage your market. And when you are ready, I’ll be there to help you.
Love to know what you think!
While physically located in Newmarket Ontario where Joanne lives with her family, she is virtually yours anywhere….
