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Walk it Off Spinal Cord Recovery Wellness CentreLast Saturday I had the distinct pleasure of participating for the second time in the Walk it Off Recovery 5 km Run, Walk and Roll event here in Newmarket, Ontario.  Sincere thanks to everyone who sponsored me. The event was hosted by my newest client, Walk it Off Spinal Cord Recovery and Wellness Centre. My good friend and client Karen Armstrong of Inside Out and I Nordic pole-walked the 5kms together and raised funds to support the Centre. Although the weather wasn’t as warm and sunny as it could have been, the air was filled with the excitement and anticipation of over 300 participants eager to get moving.

I must admit that while I was excited to participate in the event last year, I wasn’t as ‘invested’ in the cause until I spent more time recently working on their soon-to-be-released new website and reading the stories of the Centre’s clients and that of owners Heather and Kevin Mills.

Kevin was just 28 when a fun filled day ended in tragedy. While celebrating a family wedding on the beach in Cuba in February 2009, he was driven head first into the sand by a wave. Kevin broke his neck, sustaining a Spinal Cord Injury (SCI), was diagnosed a C4 ASIA A, quadriplegic and had no feeling or movement below the shoulders. He was told he would have to steer his wheelchair with his head.  Kevin and Heather were both Advanced Care Paramedics in Toronto at the time.  Since then, they have worked tirelessly to bring new programs and state-of-the-art rehabilitation strategies to their clients at the Centre here in Newmarket. With much determination, many of their clients have made excellent strides in regaining mobility and their stories are so inspiring. Kevin is now able to push his own wheelchair with power assist wheels. He has completed two half marathons since his accident. It just goes to show you that Doctors don’t have all the answers and no one should ever underestimate the power of the human spirit.

Walk it Off Recovery is a Not-for-Profit Centre that provides exercise-based recovery, education and support to those living with spinal cord injuries (SCI). Their goal is to improve quality of life and increase independence by maximizing recovery.  This year all proceeds of the 5km event will go towards procuring a LiteGate suspended walking apparatus over treadmill.

Walk it Off Recovery 5km Run Walk and RollThe highlight of the day for me was watching the Centre’s clients complete the race. Two of them were able to get up out of their wheelchairs and with assistance, walk across the finish line. I was overcome with emotion as I watched their families cheering them on as they reached that milestone.  What an amazing achievement. I am more determined than ever to help them any way I can. One day I hope to see Kevin walk across that finish line too.

As with any not-for-profits, donations are needed to keep the Centre thriving. Donations are gratefully accepted here. If you can, please consider donating as you never know when a day might come that you or your family might need the assistance of a Centre such as this.

The new website and social media links will be launching very soon. Stay tuned!  In the meantime, if you have any questions, please contact Heather at 289-340-0072 or via email here: heather@walkitoffrecovery.org

Until next time,

Joanne

 

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Linked In - Social Media expert OntarioWhen I am at networking events, I often ask, ‘how many people have a LinkedIn profile?’  Usually this draws a good response from people in the room.  When I ask ‘how many people really know what to do with it?’, that’s when the hands start to come down.  And very few people put up their hands when asked if they have a LinkedIn company page.   Obviously people are not optimizing their efforts in LinkedIn.  Here are 3 tips to help you get a handle on its power to get you noticed.

1. LinkedIn Company Page

LinkedIn has transformed the company pages and it is now quite functional.  When adding your products or services, make sure you are taking full advantage of the ability to link that page back to your website, include YouTube videos where appropriate and external links to things like Amazon if you have a book or e-book that you are promoting.  As well, customize the page to include an image and in depth description and keywords to help promote the page.

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facebook newsfeed announcement copy

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With the announcement last week from Facebook on the upcoming facelift to the Newsfeed (the first in Facebook’s 7 year history), I thought it might be helpful to outline 3 of the major changes and guidance on how to switch up your marketing approach to take advantage of this new roll out.

In the announcement, Facebook CEO Mark Zuckerberg shared that 50% of newsfeed content today is images and visual content so not surprisingly, visual display plays a key role in this announcement.  Take note that this isn’t all about us however….With Facebook’s purchase of Instagram (to the tune of $1 Billion), and the proliferation of mobile, they have to find a way to market and monetize it. And, while there was no mention of how Facebook ads will be affected, one can expect that ads will soon see changes (likely more visual real estate) in light of their IPO last year.

In a nutshell, here are some of the major changes to the newsfeed that we are about to see rolled out:

1. Larger images (see image above)

Prepare yourself for a much more visual newsfeed.  Begin thinking about ways that you can create more visually compelling content. If you’ve been previously posting text-based status updates and links, think about how you can convert those ideas into visuals.  As well, Facebook has also changed the way captions will display. Currently the captions appear under the photo. In the new version, captions will overlay the image so you so these should now be brief and to the point and action driven. Photo albums will get a facelift as well and video content will appear larger.

While the number of Likes on your Facebook page has always been important, the new newsfeed makes these Likes even more meaningful. Stories shared in the newsfeed, whether from individual users or business pages, will now also pull in elements of that person’s/page’s timeline, such as their cover photo, thumbnails of their friends/fans, etc.  So it’s important to have an impactful Facebook cover photo because every time someone Likes your page, that cover photo will have the opportunity to influence the friends of your new Facebook fan.

2. Streamlined newsfeed based on categories

Inspired by the idea that peoples’ newsfeeds should include a mix of content from family and friends as well as news and information from pages of businesses and public figures you follow, the new newsfeed will be based on categories. It is also felt that users should be able to filter out these messages from one another. So, users will now be able to switch between different feeds using a toggler.  According to Facebook, 30% of the content in the newsfeed is content from Facebook business pages rather than individual content.  What this means for you as a business owner is that even if someone likes and follows your business page, they may never see your posts because they filtered them out by looking at the content posted only from their friends.

What the solution to this? Focus on your tribe, those evangelists and customers (which may still contain your friends and family). Your tribe/evangelists are the lovers of your brand – the people who find you newsworthy and share your updates with their own Facebook friends.  So, whether they’re customers or just pure fans of what you do, these people will be key to your success on Facebook. Find out what these evangelists are most passionate about, what they love to hear about most from you and share content that directly targets them.  Don’t be afraid to have a call to action that asks them to hit that share button. That action of sharing will put the content in the friends-only feed of all the evangelists’ friends, increasing the reach of your content.

The good news about the newsfeed change is that we will be able to select items to show in chronological order again (YAY) which is something Facebook removed some time ago.  Note:  Not everything we publish appears in the newsfeed. Facebook still has its own algorithm that decides what goes into the newsfeed both personally and from our business pages.

3. More mobile friendly

A healthy percentage of Facebook lovers access FB via their mobile device. With the new design, Facebook will now have the same look and feel across all devices – mobile, tablet and web, creating a much more unified and simplified user experience. The left-hand menu will be accessible wherever you go within Facebook, and it’s easy to navigate to the very top of the newsfeed when you notice new stories have been posted. These new design changes will be rolling out slowly over the coming weeks on web and mobile (first on iPhone and iPad, and then on Android).  If you would like to be one of the first people to try it out, click here to get on the waiting list.

If you are a brick and mortar business, explore apps like Foursquare and tie it to Facebook. Or perhaps consider a Facebook-friendly mobile app of your own for your business. The possibilities are endless.

Fasten your seat belt, there are no doubt more changes to come. I am excited to see what happens next!  Share your thoughts with me, and don’t hesitate to ask questions. Leave a link back to your own blog too if you have one via the commentluv feature here on the site.

Until next time,

Joanne

 

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you get what you pay forA prospect came to see me recently. She shared that as a startup over a year ago, she had been told not to come and see me because she could never afford my services.  She allowed that individual to steer her to someone else. A year later and no further ahead, her back is against the wall.  I am writing this blog post not because I am bitter or angry. This isn’t about sour grapes. I have learned that the people who are meant to work with me will show up at the right time for them and for me. This is about helping you understand whether or not you are getting what you paid for in your service provider.

As a small business owner you have limited funds. I get that. I have been an entrepreneur since 1990 and I made my share of mistakes when I was starting out. I have learned over the years to not to waste time and money trying to cut corners. When I worked at IBM, we didn’t apologize for our prices. We didn’t slam the competition. We stayed professional, worked hard to garner respect and deliver great value. Customers deal with IBM because it is a stand up organization, the people are well trained and they have a great product.  It was a great learning ground. I have tried to carry these philosophies forward to my own business.

If you are a new or inexperienced business owner and are about to make a buying decision in the form of another person/company’s services that will have an impact on your own success, do yourself a favour and take the time to:

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creating a websiteWhen is the last time you updated your website? If it’s been more than a few years, your website could be considered stale.  We live in an attention based society now and people who surf the net want to see things that are fresh and new. So here is a checklist of 10 things your website should have to keep an attentive audience and help you build relationships and traffic.

1. Type of Website

My recommendation is that your website be WordPress based. There are hundreds if not thousands of templates out there to choose from and the platform is ideal for relationship building. There are many which are highly customizable and the beauty of WordPress is that you can switch templates rather easily and give your website a whole new look in relatively little time. If you are a business owner, ensure you are using the .org (self hosted) version of WordPress rather than WordPress.com though.  Please refer to this previous blog post for reasons why.

2. Customized Banner / Header

Branding is extremely important. If you don’t have design skills yourself, get help. Make sure the graphic truely reflects who you are as a person and as a business owner. Slideshows are popular although they can be distracting so when you create your site, keep your end user in mind. Don’t make things overwhelming.

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social_media_2012 reviewThe 2012 Nielsen report on Social Media was released in December and it’s clear ‘social media is coming of age’.  If you are a business owner, understanding the impact that social media can have on your business, knowing how to structure a comprehensive social media strategy and successfully engaging your target market online should now be key components to your overall marketing strategy. Here are some stats from the December 2012 Nielsen report. If you are interested in the full report, you will find it by clicking here.

Time spent on social media

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It’s important to note the rise of mobile web use and be sure that your website renders well to a mobile device! If appropriate, you might also consider creating a mobile app for your business as they now account for more than a third of social networking time across PCs and mobile devices.

It was also noted that while the PC based social media audience declined by 5% over last year, the time spent on social media increased by a whopping 24% meaning a deeper level of engagement.

most visited social media sites 2012

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So, which sites were most visited and how did they perform in 2012?

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Many of my clients and prospects cringe at the thought of having to write a blog post weekly or bi-weekly. They are concerned that they won’t be able to come up with that amount of content or that their schedules are so busy they won’t have time.  As a Social Media Specialist, I counsel clients of the importance of being present and active in the blogosphere. So, why is blogging so important? Here are 3 key reasons you can’t afford to miss this opportunity.

1. Provide Expert Information

Most people nowadays are searching for answers to their questions on the internet. And, they are looking for people who are experts in their field so they can trust the information they get.  As a business owner, blogging is an excellent opportunity to elaborate and showcase your knowledge and become known as the g0-to person in your industry. The goal is to become the person your client or prospect thinks of when they think of your product or service!  Focus on educating the masses. You may have to give away a little bit of your intellectual property but it will be well worth it in the end.

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Do you have a Facebook business page but very few ‘Likes’? It is important to know that people who are friends with you on your personal profile do not see what you put out on your business page unless they Like your page even though it might appear that the two profiles are tied together. As a social media specialist, I am often asked how someone can get more people to ‘Like’ their Page. And with Facebook reaching 1 billion active users today, there are many good reasons to be active on Facebook.  Here are my top ten in reverse order.

10. Length of Updates

There are stats to show that status updates  of less than 80 words get more notice and engagement on FB.  The reason for this is that people are ‘scanners’, so keep you updates short and to the point. This doesn’t mean you can’t go over 80 words when necessary – but this is a good guideline.  There are also indicators that more people ‘hang out’ on Facebook on Thursday afternoons and Fridays. Test your target market and see when you get your highest engagement.

Tip: Don’t forget to add your business page link on your personal profile. You’ll find that on the About tab of your personal profile.

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I touched on this subject some time ago, but it bears repeating in light of two client situations in the past month. Having an online presence is key if you want to stay in business in this day and age.  And making sure your website remains up and accessible is very important.  Your domain name is a key piece of the puzzle. In this blog post we’ll find out how much you really know about your domain name provider and how to manage your domain.

Knowing the following domain information is critical:

  • Who is your actual domain name registrar and provider?
  • Do you have access to the control panel? (this means knowing the website, username and password)
  • Do you know when you have to renew your domain?

 

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For many of of you out there, Search Engine Optimization (SEO) is a mystery. For that matter, for many web developers, sadly, SEO is a still a mystery. I have found that in general, you will find web developers that are extremely creative and not so strong on the technical side (including SEO), or they are very technical and lack skills in the design department. The beauty of WordPress is that there are thousands of beautiful templates out there with plugins you can use for SEO as long as you know what to put in there!  The truth of the matter is though, that no matter how creative and beautiful your website may be, if it cannot be found by the search engines, it’s all for naught. So the challenge is finding someone who can do both.

Most business owners understand that in this day and age, you must have a website. Your prospects will look for you and check you out. But it’s not enough just to have a business card with your web address on it. How does the rest of the world find you? So, what is search engine optimization anyway?  Wikipedia’s definition of SEO is: the process of improving the visibility of a website or web page in a search engine’s “natural” or unpaid (organic) search result.  What the heck does that mean?

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